Similar Search Results

Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74

Persistent link: https://www.econbiz.de/10010358976

Ghosh, Deviprasad; Dash, Satyabhusan - In: The journal of business & industrial marketing 38 (2023) 12, pp. 2793-2810

Persistent link: https://www.econbiz.de/10014472635

Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10010514490

Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220

Persistent link: https://www.econbiz.de/10011282837

Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591

Persistent link: https://www.econbiz.de/10011381691

Franzak, Frank; Makarem, Suzanne; Jar, Haeran - In: The journal of product & brand management 23 (2014) 1, pp. 16-23

Persistent link: https://www.econbiz.de/10010359016

Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426

Persistent link: https://www.econbiz.de/10011483096

France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864

Persistent link: https://www.econbiz.de/10011447671

Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 64-81

Persistent link: https://www.econbiz.de/10013163680

Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309

Persistent link: https://www.econbiz.de/10013164323