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Esch, Franz-Rudolf
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Handbook of consumer psychology
43
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
29
The evolution of brands : from signals of quality to storehouses of trust
26
Transformative consumer research for personal and collective well-being
26
Product experience
20
Cross-cultural and critical perspectives on brands
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
18
Handbook of brand relationships
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brands and branding
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Consumer culture theory
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
Measuring and managing brands
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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Brand management ; Vol. 2
14
Brand management ; Vol. 3
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Memorable customer experiences : a research anthology
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The Oxford handbook of luxury business
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Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Marketing in the new global order : challenges and opportunities
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Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
A master class in brand planning : the timeless works of Stephen King
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
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ECONIS (ZBW)
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1
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
5
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
6
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
7
Teenagers' purposive
brand
relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
8
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
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9
Innovations et changements institutionnels dans le grand commerce : une interprétation en termes d'usage du temps des ménages
Gallouj, Camal
- In:
Innovations et services
,
(pp. 385-411)
.
2007
Persistent link: https://www.econbiz.de/10003488913
Saved in:
10
Hypermarket
stores preferences : effect of consumer employment
Upadhyaya, Ajit
;
Shukla, Rajeev K.
;
Jain, Rajendra
- In:
Managing corporate responsibility and risk for …
,
(pp. 438-444)
.
2010
Persistent link: https://www.econbiz.de/10009248457
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