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Handbook of consumer psychology
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Trust Inc. : strategies for building your company's most valuable asset
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The evolution of brands : from signals of quality to storehouses of trust
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Transformative consumer research for personal and collective well-being
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Handbook of trust research
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Product experience
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Consumer-brand relationships : theory and practice
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Cross-cultural and critical perspectives on brands
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Handbook of brand relationships
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brands and branding
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Trust management : 4th international conference, iTrust 2006, Pisa, Italy, May 16 - 19, 2006 ; proceedings
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Enron and world finance : a case study in ethics
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Measuring and managing brands
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Routledge companion to digital consumption
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Brand management ; Vol. 2
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Brand management ; Vol. 3
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Marketing in the new global order : challenges and opportunities
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Memorable customer experiences : a research anthology
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The Oxford handbook of sociology and organization studies : classical foundations
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Auditing, trust and governance : regulation in Europe
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Building brand trust through customers' experiences
Motta-Filho, Mauricy
- In:
Innovating for trust
,
(pp. 201-216)
.
2017
Persistent link: https://www.econbiz.de/10011707184
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2
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
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3
Traveling the paths to brand loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
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Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
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5
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
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6
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
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7
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
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8
Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
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9
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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10
Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
Wegener, Duane T.
;
Sawicki, Vanessa
;
Petty, Richard E.
- In:
Handbook of brand relationships
,
(pp. 283-304)
.
2009
Persistent link: https://www.econbiz.de/10003915624
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