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~type_genre:"Aufsatz im Buch"
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Malhotra, Naresh K.
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Agarwal, James
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Kim, Sung S.
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Agrarwal, James
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Allvine, Fred C.
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Fundamentals of marketing research ; Vol. 6
4
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
3
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
2
Does marketing need reform? : fresh perspectives on the future
1
Global aspects of reputation and strategic management
1
International business in the New Asia-Pacific : strategies, opportunities and threats
1
Macromarketing - a global focus ; Vol. 2
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
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2
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
3
Does country really matter? : exploring the contextual effect of individual self-construal in reaping the relational benefits of customer-based reputation
Agarwal, James
;
Osiyevskyy, Oleksiy
- In:
Global aspects of reputation and strategic management
,
(pp. 95-125)
.
2019
Persistent link: https://www.econbiz.de/10012125444
Saved in:
4
Key research trends and new research frontiers in International Business (IB) scholarship : a focus on the Asia-Pacific region
Vashchilko, Tatiana
;
Agarwal, James
- In:
International business in the New Asia-Pacific : …
,
(pp. 297-333)
.
2022
Persistent link: https://www.econbiz.de/10012886112
Saved in:
5
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
6
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
7
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541592
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8
Quantitative data analyusis : univariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 209-223)
.
2000
Persistent link: https://www.econbiz.de/10001611150
Saved in:
9
Quantitative data analyusis : multivariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 224-264)
.
2000
Persistent link: https://www.econbiz.de/10001611152
Saved in:
10
Marketing reform : the case of excessive buying
Malhotra, Naresh K.
;
Wu, Lan
;
Allvine, Fred C.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 45-53)
.
2006
Persistent link: https://www.econbiz.de/10003430080
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