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~type_genre:"Aufsatz im Buch"
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34
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Meyer, Anton
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Georgi, Dominik
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Huber, Frank
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Kenning, Peter
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Weinberg, Peter
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Helmke, Stefan
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
53
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
44
Handbook of consumer psychology
43
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
41
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
36
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Retailing in the 21st century : current and future trends
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
34
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
32
The Routledge companion to contemporary brand management
32
The Routledge companion to identity and consumption
32
Shopping-Center-Handbuch : Development, Management, Marketing
31
The Routledge companion to consumer behavior
30
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
29
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
27
The evolution of brands : from signals of quality to storehouses of trust
27
Transformative consumer research for personal and collective well-being
26
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
25
Strong brands, strong relationships
25
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
25
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
23
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
23
Cross-cultural and critical perspectives on brands
22
Innovative Markenführung und -implementierung
22
Marketing in the new global order : challenges and opportunities
22
Relational and functional integration
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System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
22
Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Handbook of research on retailer-consumer relationship development
21
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
21
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
21
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
21
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
20
Brand Content : die Marke als Medienereignis
20
Brand Planning : starke Strategien für Marken und Kampagnen
20
Consumer-brand relationships : theory and practice
20
Corporate brand and corporate reputation
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Customer-centric marketing strategies : tools for building organizational performance
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1
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
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2
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
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3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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4
Harmont & Blaine : a successful dachshund to build the values and
brand
identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
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5
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
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6
Product type and personality in
brand
relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
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7
Role of
brand
love in consumer
brand
relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
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8
The remarkable consumer experience of brands as drivers to a deep consumer-
brand
relationship
Loureiro, Sandra M. C.
- In:
Psychology of branding
,
(pp. 39-54)
.
2013
Persistent link: https://www.econbiz.de/10009775623
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9
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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10
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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