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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Handbook of consumer psychology
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The Routledge companion to identity and consumption
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30
Transformative consumer research for personal and collective well-being
29
Social media and crisis communication
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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The evolution of brands : from signals of quality to storehouses of trust
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Handbook on the economics of leisure
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Strong brands, strong relationships
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Contemporary issues in social media marketing
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Cross-cultural and critical perspectives on brands
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Handbook of research on integrating social media into strategic marketing
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Innovative Markenführung und -implementierung
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Product experience
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The Oxford handbook of well-being and public policy
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Analyzing the strategic role of social networking in firm growth and productivity
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Handbook of brand relationships
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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ECONIS (ZBW)
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1
Role of brands when
children
share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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3
Brand
matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
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4
Online
brand
communities and
brand
loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
5
Determinants of
brand
recall in social networking sites
Varnali, Kaan
;
Gorgulu, Vehbi
- In:
Strategic uses of social media for improved customer …
,
(pp. 124-153)
.
2017
Persistent link: https://www.econbiz.de/10011632744
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6
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
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7
Triangulating online
brand
reputation,
brand
image, and
brand
identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
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8
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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9
Self-exposure in social media : teenagers' transmedia practices for the construction of a personal
brand
Masanet, Maria-Jose
;
Márquez, Israel
;
Pires, Fernanda
; …
- In:
Innovation in advertising and branding communication
,
(pp. 136-153)
.
2021
Persistent link: https://www.econbiz.de/10012391679
Saved in:
10
Impact of
brand
experience, narcissism and
materialism
on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
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