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Consumer behaviour
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211
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207
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8,794
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Esch, Franz-Rudolf
29
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23
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20
Pelsmacker, Patrick de
20
Silberer, Günter
19
Bauer, Hans H.
18
Diehl, Sandra
17
Terlutter, Ralf
17
Belk, Russell W.
16
Gierl, Heribert
16
Wiedmann, Klaus-Peter
16
Okazaki, Shintaro
15
King, Stephen
14
Weinberg, Peter
14
Langner, Tobias
13
Kenning, Peter
12
Malthouse, Edward C.
12
Spiller, Achim
12
Hennigs, Nadine
11
Kirchgeorg, Manfred
11
Mueller, Barbara
11
Calder, Bobby J.
10
Diller, Hermann
10
Grunert, Klaus G.
10
Herrmann, Andreas
10
Pepels, Werner
10
Ahlert, Dieter
9
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9
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9
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9
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Foxall, Gordon R.
8
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Handbook of consumer psychology
43
Leitfaden Online-Marketing ; [Bd. 1]
40
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
35
The Routledge companion to identity and consumption
34
Advertising theory
31
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
The advertising and consumer culture reader
25
International advertising and communication : current insights and empirical findings
24
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
24
Breaking new ground in theory and practice
23
The Sage handbook of advertising
23
The silver market phenomenon : marketing and innovation in the aging society
23
The silver market phenomenon : business opportunities in an era of demographic change
22
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
22
Cutting edge international research
21
Handbook of research on effective advertising strategies in the social media age
21
Handbuch Zielgruppenmanagement
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
20
Product experience
20
The evolution of brands : from signals of quality to storehouses of trust
19
A master class in brand planning : the timeless works of Stephen King
18
Cross-cultural and critical perspectives on brands
18
Explorations in critical studies of advertising
18
Handbook of brand relationships
18
Handbook of research on integrating social media into strategic marketing
18
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
18
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
18
E-marketing ; Vol. 1
17
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Bridging the gap between advertising academia and practice
16
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
Measuring and managing brands
16
New developments and approaches in consumer behavior research
16
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
16
The Routledge companion to digital consumption
16
The SAGE handbook of digital marketing
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ECONIS (ZBW)
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1
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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Reflection of the youth social problems in Russian social
advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
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The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
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5
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
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6
Facebook data breach : a systematic review of its consequences on consumers' behaviour towards
advertising
Lulandala, Emmanuel Elioth
- In:
Strategic system assurance and business analytics
,
(pp. 45-68)
.
2020
Persistent link: https://www.econbiz.de/10012240762
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7
Survey of measures evaluating
advertising
effectiveness based on users' web activity
Bhat, Subodh
;
Bevans, Michael
;
Sengupta, Sanjit
- In:
Advertising, promotion, and new media
,
(pp. 68-99)
.
2015
Persistent link: https://www.econbiz.de/10011708656
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8
Factors affecting Jordanian consumers' attitudes towards Facebook
advertising
: case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
Persistent link: https://www.econbiz.de/10011825175
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9
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
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10
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
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