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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
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New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari; Fang, Eric - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser (ed.); Coates, Nigel (ed.);  … - Academy of Marketing / Conference <49., 2016, … - 2017
Persistent link: https://www.econbiz.de/10011746348
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Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer; Watson, David J.; Lang, John T. - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 495-501
Persistent link: https://www.econbiz.de/10011777696