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~type_genre:"Aufsatz in Zeitschrift"
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Innovations in advertising res...
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Werbung
5,500
Advertising
5,463
Werbewirkung
2,636
Advertising effects
2,635
Consumer behaviour
2,075
Konsumentenverhalten
2,075
Internet marketing
1,180
Online-Marketing
1,180
Theorie
555
Theory
555
advertising
525
Markenführung
495
Brand management
494
USA
430
United States
430
Social Web
401
Social web
401
Brand image
356
Markenimage
356
Marketing management
281
Marketingmanagement
281
Preismanagement
248
Pricing strategy
248
Brand
224
Markenartikel
219
Target group
214
Zielgruppe
214
Emotion
205
Game theory
192
Spieltheorie
192
Marketing
154
Children
153
Kinder
153
Gender
146
Geschlecht
143
Viral marketing
137
Virales Marketing
137
Psychology of advertising
136
Werbepsychologie
136
Competition
135
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2,862
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361
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5,461
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39
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Aufsatz in Zeitschrift
Article in journal
5,500
Graue Literatur
810
Non-commercial literature
810
Aufsatz im Buch
707
Book section
707
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652
Arbeitspapier
616
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
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Aufsatzsammlung
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Lehrbuch
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7
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Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Septianto, Felix
23
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Rosengren, Sara
19
Yoon, Hye Jin
19
Huh, Jisu
18
Stafford, Marla Royne
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Rozendaal, Esther
11
Tremblay, Victor J.
11
Bellman, Steven
10
Cheong, Yunjae
10
Diehl, Sandra
10
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
Published in...
All
Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
European journal of operational research : EJOR
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
35
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
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ECONIS (ZBW)
5,500
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1
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1
An assessment of causal inference in smoking initiation research and a framework for future research
Heckman, James J.
;
Flyer, Fredrick A.
;
Loughlin, Colleen
- In:
Economic inquiry : journal of the Western Economic …
46
(
2008
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10003713244
Saved in:
2
Wohlfahrtsgewinne durch Preisregulierung?
Steinrücken, Torsten
- In:
List-Forum für Wirtschafts- und Finanzpolitik
34
(
2008
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10003713696
Saved in:
3
Competition, contractibility, and the market for donors to nonprofits
Castaneda, Marco A.
;
Garen, John E.
;
Thornton, Jeremy
- In:
The journal of law, economics, & organization
24
(
2008
)
1
,
pp. 215-246
Persistent link: https://www.econbiz.de/10003714019
Saved in:
4
Values and virtues or qualifications and experience? : an analysis of non-profit recruitment advertising in Australia
Green, Jenny
;
Dalton, Bronwen
- In:
Employment relations record
7
(
2007
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003727832
Saved in:
5
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
6
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
9
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
10
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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