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~type_genre:"Aufsatz in Zeitschrift"
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Vrontis, Demetris
39
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Kumar, V.
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Law, Chun Hung Roberts
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Melewar, T. C.
25
O'Cass, Aron
23
Agnihotri, Raj
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Ko, Eunju
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Ruyter, Ko de
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Thaichon, Park
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Flavián Blanco, Carlos
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Gilmore, Audrey
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Haenlein, Michael
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Lim, Weng Marc
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Palmatier, Robert W.
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Tan, Yong
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Thrassou, Alkis
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Whinston, Andrew B.
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Yan, Ruiliang
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Zhang, Jing
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Bigné Alcañiz, J. Enrique
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Brem, Alexander
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Journal of business research : JBR
758
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
296
Technological forecasting & social change : an international journal
253
Journal of strategic marketing
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Journal of marketing management : MM
188
Journal of marketing communications
180
International journal of internet marketing and advertising : IJIMA
160
Journal of marketing
155
European journal of marketing : EJM
154
Information systems research : ISR
148
Journal of the Academy of Marketing Science
141
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Tourism management : research, policies, practice
132
Psychology & marketing
130
Journal of management information systems : JMIS
129
The journal of business & industrial marketing
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Business horizons
125
The journal of brand management : an international journal
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Marketing intelligence & planning
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
International journal of hospitality management
110
The journal of product & brand management
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Cogent business & management
99
Journal of advertising research
99
International journal of advertising : the review of marketing communications
98
International journal of technology marketing : IJTMkt
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
International journal of business information systems : IJBIS
92
Journal of travel and tourism marketing
87
Asia Pacific journal of marketing and logistics
86
Electronic commerce research
83
Management information systems : mis quarterly
83
Journal of internet commerce
82
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
18,753
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1
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1
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
2
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
3
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
4
Marketing activity, blogging, and sales
Onishi, Hiroshi
;
Manchanda, Puneet
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 183-250
Persistent link: https://www.econbiz.de/10008841373
Saved in:
5
Mapping and leveraging influencers in social media to shape corporate brand perceptions
Booth, Norman
;
Matic, Julie Ann
- In:
Corporate communications : an international journal
16
(
2011
)
3
,
pp. 184-191
Persistent link: https://www.econbiz.de/10009304714
Saved in:
6
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
7
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
8
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
9
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
10
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
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