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~type_genre:"Aufsatz in Zeitschrift"
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THE EFFEVTICE USE OF ADVERTISI...
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Advertising planning
286
Werbeplanung
286
Advertising effects
146
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146
Werbeträger
137
Advertising media
136
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86
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400
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265
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265
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94
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86
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Gierl, Heribert
8
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4
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Kim, Kihan
4
Koslow, Scott
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Naik, Prasad A.
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Pelsmacker, Patrick de
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3
Fulgoni, Gian
3
Gou, Qinglong
3
Kokkinaki, Flora
3
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3
Micu, Camelia C.
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Reid, Leonard N.
3
Steffenhagen, Hartwig
3
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2
Bhatnagar, Namita
2
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2
Brunner, Christian Boris
2
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2
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2
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2
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2
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2
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Heo, Jun
2
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2
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2
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2
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Journal of advertising research
36
Journal of advertising : official publication of the American Academy of Advertising
24
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
16
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of promotion management : JPM
8
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Media-Perspektiven
6
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of industrial organization
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing
4
Marketing intelligence & planning
4
The Rand journal of economics
4
Akzente
3
Health marketing quarterly
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
JMM : the international journal on media management
3
Journal of advertising
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of media business studies
3
Journal of targeting, measurement and analysis for marketing
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
The journal of brand management : an international journal
3
The journal of industrial economics
3
Applied economics
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Die Bank
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
400
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1
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
2
Analytische Planung effektiver und effizienter Werbemixes
Steffenhagen, Hartwig
- In:
Journal of business economics : JBE
76
(
2006
)
5
,
pp. 499-524
Persistent link: https://www.econbiz.de/10003323781
Saved in:
3
Ökonomische Werbemixplanung mit "außerökonomischen" Werbezielen
Steffenhagen, Hartwig
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
58
(
2006
)
2
,
pp. 198-222
Persistent link: https://www.econbiz.de/10003315541
Saved in:
4
The image as the determinant of the radio advertisement medium - the connection between type of an enterprise and key factors in the decision making process regarding the choice of...
Piotrowska-Pia̜tek, Agnieszka
- In:
Comparative economic research : Central and Eastern Europe
11
(
2008
)
4
,
pp. 127-139
Persistent link: https://www.econbiz.de/10003833260
Saved in:
5
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
6
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
7
The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.
;
Denk, Michaela
;
Oberecker, Klaus
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
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8
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
Saved in:
9
Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.
;
Koslow, Scott
;
Riordan, Edward A.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
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10
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
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