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Petty, Ross D.; Andrews, J. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 7-18

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Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56

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Kinney, Lance; McDaniel, Stephen R.; DeGaris, Larry - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 169-179

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Gill, Matthew - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 180-192

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Levin, Aron M.; Beasley, Fred; Gilson, Richard L. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 193-204

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Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985

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Naylor, Gillian; Kleiser, Susan Bardi; Baker, Julie; … - In: Journal of retailing 84 (2008) 1, pp. 49-57

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Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117

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Aerts, Walter; Van Campenhout, Geert; Van Caneghem, Tom - In: Journal of economic psychology : research in economic … 29 (2008) 3, pp. 276-284

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