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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214
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Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian; Schäfer, Heiko - In: Marketing : ZFP ; journal of research and management 24 (2002) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Evolution of the migratory supply chain model
Potter, Andrew; Towill, Denis R.; Christopher, Martin - In: Supply chain management : an international journal 20 (2015) 6, pp. 603-612
Persistent link: https://www.econbiz.de/10011437284
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An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.; Shainesh, G.; Sharma, Anand K. - In: The service industries journal 35 (2015) 13/14, pp. 747-762
Persistent link: https://www.econbiz.de/10011439912
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Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.> - In: The journal of business & industrial marketing 31 (2016) 1, pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
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Accounting for risk in the traditional RFM approach
Singh, Shweta; Singh, Sumit - In: Management research review 39 (2016) 2, pp. 215-234
Persistent link: https://www.econbiz.de/10011543158
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Citizens' perceived value of locally-provided services : empirical study of a rural population in Southeast Finland
Immonen, Mika; Sintonen, Sanna - In: International journal of public sector management : IJPSM 29 (2016) 2, pp. 183-200
Persistent link: https://www.econbiz.de/10011546255
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Assessing customer value for express service providers : an empirical study from shippers' perspective in Taiwan
Ding, Ji-Feng; Shyu, Wen-Hwa; Yeh, Chun-Tsen; Tingg, Pi-Hui - In: Journal of air transport management 55 (2016), pp. 203-212
Persistent link: https://www.econbiz.de/10011547854
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798