//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A new class of scale free rand...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
8
Online-Marketing
8
Advertising
7
Werbung
7
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
5
Social web
5
Theorie
5
Theory
5
Werbewirkung
5
Competition
3
Game theory
3
Mobile Marketing
3
Mobile marketing
3
Spieltheorie
3
Wettbewerb
3
Communication media
2
Distribution channel
2
Duopol
2
Duopoly
2
Internet
2
Kommunikationsmedien
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Product differentiation
2
Produktdifferenzierung
2
Search engine
2
Social network
2
Soziales Netzwerk
2
Suchmaschine
2
Vertriebsweg
2
Viral marketing
2
Virales Marketing
2
advertising
2
game theory
2
marketing
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
20
Arbeitspapier
4
Working Paper
4
Graue Literatur
2
Non-commercial literature
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
20
Author
All
Katona, Zsolt
20
Sárváry, Miklós
10
Gordon, Brett R.
3
Jerath, Kinshuk
3
Narayanan, Sridhar
3
Shin, Jiwoong
3
Wilbur, Kenneth C.
3
Berman, Ron
2
Ofek, Elie
2
Zubcsek, Peter Pal
2
Castelo, Noah
1
Chattopadhyay, Amitava
1
Dellarocas, Chrysanthos
1
Gritckevich, Aleksandr
1
Iyer, Ganesh
1
Knee, Jonathan A.
1
Lajos, Joseph
1
Lauga, Dominique
1
Li, Peiyao
1
Porter, Jonathan
1
Pritchard, Marc
1
Rand, William
1
Zhang, Kaifu
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
California management review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science
1
Quantitative marketing and economics : QME
1
The Rand journal of economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
Saved in:
2
Network formation and the structure of the commercial world wide web
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 764-778
Persistent link: https://www.econbiz.de/10003780107
Saved in:
3
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
Saved in:
4
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
Saved in:
5
Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt
;
Zubcsek, Peter Pal
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
Saved in:
6
Contextual advertising
Zhang, Kaifu
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
Saved in:
7
Media, aggregators, and the link economy : strategic hyperlink formation in content networks
Dellarocas, Chrysanthos
;
Katona, Zsolt
;
Rand, William
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2360-2379
Persistent link: https://www.econbiz.de/10010202762
Saved in:
8
The role of search engine optimization in search marketing
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
Saved in:
9
Maersk Line : B2B social media : "it's communication, not marketing"
Katona, Zsolt
;
Sárváry, Miklós
- In:
California management review
56
(
2013/14
)
3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10010372500
Saved in:
10
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->