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~type_genre:"Aufsatz in Zeitschrift"
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The role of corporate branding...
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Einzelhandel
24
Retail trade
24
Brand management
10
Markenführung
10
Consumer behaviour
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Konsumentenverhalten
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Multinationales Unternehmen
8
Transnational corporation
8
Schweden
7
Sweden
7
Brand image
6
Globalisierung
6
Globalization
6
Markenimage
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Brand
5
Food retailing
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Furniture retailing
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Lebensmitteleinzelhandel
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Markenartikel
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Möbelhandel
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Stakeholder
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Beziehungsmarketing
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Corporate reputation
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Emerging economies
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Firmenimage
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Großbritannien
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IKEA
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Relationship marketing
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Schwellenländer
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United Kingdom
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Bibliometrics
3
Bibliometrie
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Business network
3
Embeddedness
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Handelsmarke
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International market entry
3
International marketing
3
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Article
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Aufsatz in Zeitschrift
Article in journal
47
Aufsatz im Buch
20
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Case study
7
Fallstudie
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Graue Literatur
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Elg, Ulf
18
Burt, Steven
17
Burt, Steve
7
Dawson, John A.
6
Johansson, Ulf
6
Tarnovskaya, Veronika
6
Ghauri, Pervez N.
5
Hultman, Jens
5
Sparks, Leigh
4
Davies, Keri
3
El-Amir, Ayman
3
Biedenbach, Galina
2
Cho, Young Sang
2
Melén Hånell, Sara
2
Thelander, Åsa
2
Anselmsson, Johan
1
Biedenbach, Thomas
1
Cardinali, Maria Grazia
1
Cavusgil, Erin
1
Child, John
1
Coe, Neil M.
1
Collins, Alan
1
Collins, Alan M.
1
Collison, Simon
1
Cronin, James Martin
1
Danis, Wade
1
De Haes, Joeri
1
Deligonul, Seyda
1
Deligonul, Seyda Z.
1
Diallo, Mbaye Fall
1
Foscht, Thomas
1
George, Richard J.
1
Grandi, Benedetta
1
Hultén, Peter
1
Jonnergård, Karin
1
Limmack, Robin J.
1
Maglaras, George
1
Månsson, Jonas
1
Paavola, Heli
1
Rha, Hye-Su
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Published in...
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The international review of retail, distribution and consumer research
8
Journal of retailing and consumer services
7
European retail research
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of economic geography
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
Advances in mergers and acquisitions
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
International journal of manpower
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
1
Long range planning : LRP ; international journal of strategic management
1
Marketing intelligence & planning
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Scandinavian journal of management
1
The marketing review
1
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ECONIS (ZBW)
47
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47
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1
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
2
Inter-firm market orientation and the influence of network and relational factors
Elg, Ulf
- In:
Scandinavian journal of management
24
(
2008
)
1
,
pp. 55-68
Persistent link: https://www.econbiz.de/10003693140
Saved in:
3
Market orientation as inter-firm cooperation : an international study of the grocery sector
Elg, Ulf
- In:
European management journal
25
(
2007
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10003541501
Saved in:
4
Retailing in Europe : 20 years on
Burt, Steven
- In:
The international review of retail, distribution and …
20
(
2010
)
1
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003960543
Saved in:
5
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
6
Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika
;
Biedenbach, Galina
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
Saved in:
7
Market shaping MNCs in emerging markets : stakeholder engagement and the role of embeddedness
Schaumann, Janina M.
;
Tarnovskaya, Veronika
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 64-79
Persistent link: https://www.econbiz.de/10014433443
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
Drivers or passengers? : a taxonomy of multinationals' approaches to corporate social responsibility implementation in developing markets
Tarnovskaya, Veronika
;
Tolstoy, Daniel
;
Melén Hånell, Sara
- In:
International marketing review
39
(
2022
)
7
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013532324
Saved in:
10
Decision making in inter-firm networks as a political process
Elg, Ulf
;
Johansson, Ulf
- In:
Organization studies : an international …
18
(
1997
)
3
,
pp. 361-384
Persistent link: https://www.econbiz.de/10001219689
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