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~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
14,891
Beziehungsmarketing
14,875
Consumer behaviour
11,880
Konsumentenverhalten
11,880
Social web
11,705
Social Web
11,704
Lieferantenmanagement
9,798
Supplier relationship management
9,796
Social network
8,331
Soziales Netzwerk
8,317
Online-Marketing
7,650
Internet marketing
7,642
Customer satisfaction
4,680
Kundenzufriedenheit
4,677
Lieferkette
4,262
Supply chain
4,262
Marketing
3,836
Markenführung
3,502
Brand management
3,499
Dienstleistungsqualität
3,490
Service quality
3,490
Business network
3,486
Unternehmensnetzwerk
3,486
E-commerce
3,029
Electronic Commerce
3,024
Theory
2,879
Theorie
2,870
Online retailing
2,689
Online-Handel
2,689
Marketing management
2,600
Marketingmanagement
2,598
Viral marketing
2,529
Virales Marketing
2,529
Brand image
2,509
Markenimage
2,509
USA
2,509
United States
2,506
Innovation
2,238
Confidence
2,154
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2,152
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Undetermined
23,278
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4,119
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Article
47,604
Book / Working Paper
440
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Aufsatz in Zeitschrift
Article in journal
48,044
Aufsatz im Buch
11,765
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11,765
Graue Literatur
7,719
Non-commercial literature
7,719
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6,247
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5,570
Hochschulschrift
4,929
Thesis
3,869
Collection of articles of several authors
2,858
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2,858
research-article
1,978
Aufsatzsammlung
1,864
Case study
1,750
Fallstudie
1,750
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1,354
Textbook
1,119
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1,019
Bibliografie enthalten
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719
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711
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561
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529
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336
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294
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266
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266
review
254
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English
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4
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3
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3
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2
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1
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Kumar, V.
71
Svensson, Göran
60
Vrontis, Demetris
57
Han, Heesup
55
Homburg, Christian
55
Dwivedi, Yogesh Kumar
50
Hollebeek, Linda D.
48
Verhoef, Peter C.
48
Mattila, Anna S.
47
Gil Saura, Irene
45
Naudé, Peter
44
Pitt, Leyland F.
44
Cheng, T. C. E.
43
Henneberg, Stephan
43
Palmatier, Robert W.
43
Ruyter, Ko de
41
Smith, Alan D.
41
Loureiro, Sandra Maria Correia
40
Grewal, Dhruv
39
Law, Chun Hung Roberts
38
Thaichon, Park
38
Agnihotri, Raj
37
Herrmann, Andreas
36
Kumar, Vikas
36
Prentice, Catherine
36
Walsh, Gianfranco
35
Yang, Zhilin
35
Bang, Nguyen
34
Zhang, Jing
34
Ko, Eunju
33
Quach, Sara
33
Bruhn, Manfred
32
Wagner, Stephan M.
32
Zenou, Yves
32
Wong, IpKin Anthony
31
Harrigan, Paul
30
Schiele, Holger
30
Choi, Tsan-Ming
28
Füller, Johann
28
O'Cass, Aron
28
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IMP Group
5
Academy of Marketing
4
European Operations Management Association
4
International Conference on Relationship Marketing <9, 2009, Berlin>
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Europäische Kommission
2
OECD
2
Absatzwirtschaftliche Gesellschaft
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Asian Development Bank
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Deutschland / Bundesregierung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
EurOMA <21., 2014, Palermo>
1
EurOMA <22., 2015, Neuenburg, Schweiz>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Harvard Business Review Press
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
International Society for Professional Innovation Management
1
OECD / Committee for Information, Computer and Communications Policy / Working Party on Information Security and Privacy
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on the Information Economy
1
QUIS <11, 2009, Wolfsburg>
1
QUIS <14., 2015, Shanghai>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
UNICEF
1
UNIDO
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
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Journal of business research : JBR
1,548
Industrial marketing management : the international journal for industrial and high-tech firms
1,411
Journal of retailing and consumer services
850
The journal of business & industrial marketing
520
International journal of production economics
513
International journal of hospitality management
417
Technological forecasting & social change : an international journal
394
International journal of production research
381
Management science : journal of the Institute for Operations Research and the Management Sciences
365
European journal of operational research : EJOR
341
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
314
Journal of marketing
303
Journal of the Academy of Marketing Science
284
Tourism management : research, policies, practice
280
Journal of marketing management : MM
263
International journal of internet marketing and advertising : IJIMA
260
Journal of strategic marketing
259
The journal of services marketing
257
Information systems research : ISR
245
The service industries journal
241
European journal of marketing : EJM
239
Psychology & marketing
234
Journal of travel and tourism marketing
224
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
223
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
222
Journal of business-to-business marketing
221
Cogent business & management
208
International journal of contemporary hospitality management
207
Journal of business ethics : JOBE
206
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
200
Business horizons
196
Marketing intelligence & planning
190
Asia Pacific journal of marketing and logistics
187
Journal of management information systems : JMIS
181
Journal of hospitality marketing & management
178
Journal of marketing communications
178
The journal of product & brand management
178
Journal of advertising research
176
The journal of brand management : an international journal
175
International journal of business information systems : IJBIS
168
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Source
All
ECONIS (ZBW)
48,044
Showing
1
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10
of
48,044
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date (oldest first)
1
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
2
Antecedents of social media B2B use in industrial
marketing
context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
3
Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
4
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
5
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
E-
marketing
orientation and social media implementation in B2B
marketing
Habibi, Fatemeh
;
Hamilton, Caroline Anne
;
Valos, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
6
,
pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
Saved in:
8
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
9
Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
10
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
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