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Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position
Küçükaydin, Hande; Selçuk, Barış; Özlük, Özgür - In: Journal of the Operational Research Society 71 (2020) 4, pp. 566-578
Persistent link: https://www.econbiz.de/10012216692
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Optimization of column width in website layout for advertisement fit
Marszałkowski, Jakub; Drozdowski, Maciej - In: European journal of operational research : EJOR 226 (2013) 3, pp. 592-601
Persistent link: https://www.econbiz.de/10009718818
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Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning
Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions …
Persistent link: https://www.econbiz.de/10014557765
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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Two-sided price discrimination by media platforms
Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
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Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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Discrimination through versioning with advertising in social networks
Jiménez-Martínez, Antonio - In: Economic theory : official journal of the Society for … 67 (2019) 3, pp. 525-564
Persistent link: https://www.econbiz.de/10012040619
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Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak - In: Information economics and policy : IEP 42 (2018), pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
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What is an advert? : a sociological perspective on marketing media
Cluley, Robert; Nixon, Elizabeth - In: Marketing theory 19 (2019) 4, pp. 405-423
Persistent link: https://www.econbiz.de/10012109412
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Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587
Persistent link: https://www.econbiz.de/10011532475