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~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
19
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1
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19
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1
Capturing context-sensitive information usage in choice models via mixtures of information archetypes
Swait, Joffre
;
Popa, Monica
;
Wang, Luming
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10011600508
Saved in:
2
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
Saved in:
3
The scrapbook as an autobiographical memory tool
Phillips, Barbara J.
- In:
Marketing theory
16
(
2016
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10011613549
Saved in:
4
Exploring how older women want to be portrayed in advertisements
Phillips, Barbara J.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1235-1262
Persistent link: https://www.econbiz.de/10013417488
Saved in:
5
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
6
The fashion engagement grid : understanding men's responses to fashion advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
7
Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.
;
Miller, Jessica
;
McQuarrie, Edward F.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
Saved in:
8
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
9
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
10
Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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