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Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; … - In: Journal of global marketing 33 (2020) 4, pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
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Mobile advertising : a review of the literature
Billore, Aditya; Sadh, Ashish - In: The marketing review 15 (2015) 2, pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu; Sadh, Ashish; Billore, Aditya; … - In: The journal of product & brand management 31 (2022) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket; Kumar, Bipul; Sharma, Arun; Billore, … - In: Industrial marketing management : the international … 105 (2022), pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
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Paternity leave : stepchild of family-friendly policies moderating role of traditional masculinity ideology
Maheshwari, Bhawana; Pandey, Jatin; Billore, Aditya - In: Personnel review 51 (2022) 7, pp. 1772-1787
Persistent link: https://www.econbiz.de/10013350932
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Brand verbs : brand synonymity and brand leadership
Kumar, Siva M.; Jayasimha, K. R. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 110-125
Persistent link: https://www.econbiz.de/10012060052
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eWOM via social networking site : source versus message credibility
Kapoor, Payal S.; Jayasimha, K. R.; Sadh, Ashish; … - In: International journal of internet marketing and … 14 (2020) 1, pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
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Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.; Chaudhary, Harish; Chauhan, Anurag - In: Marketing intelligence & planning 35 (2017) 4, pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
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Linking resource-advantage (R-A) theory and service-dominant (S-D) logic : an integrative framework of service innovation research
Verma, Rajeev; Jayasimha, K. R. - In: International journal of business competition and … 2 (2012) 4, pp. 306-323
Persistent link: https://www.econbiz.de/10009664933
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Service delivery innovation architecture : an empirical study of antecedents and outcomes
Verma, Rajeev; Jayasimha, K. R. - In: IIMB management review 26 (2014) 2, pp. 105-121
Persistent link: https://www.econbiz.de/10010414380