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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,744
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49,740
Relationship marketing
7,103
Beziehungsmarketing
7,099
Brand management
5,958
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5,958
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5,939
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5,928
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5,527
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5,527
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4,749
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4,748
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4,356
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4,347
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4,097
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4,097
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3,771
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3,771
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3,755
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3,755
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3,621
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3,618
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3,502
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3,494
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3,257
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3,208
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3,035
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2,970
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2,970
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2,821
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2,821
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2,815
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2,567
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2,550
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2,537
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2,511
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2,280
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2,195
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28,414
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5,110
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57,318
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57,639
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10,279
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10,279
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9,017
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8,214
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7,137
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3,648
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2,719
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2,531
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1,609
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Han, Heesup
116
Mattila, Anna S.
98
Gierl, Heribert
87
Phau, Ian
77
Lusk, Jayson L.
75
Khare, Arpita
69
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Belk, Russell W.
60
Septianto, Felix
60
Herrmann, Andreas
59
Jang, Soocheong
57
Paul, Justin
54
Walsh, Gianfranco
53
Ko, Eunju
52
Bagozzi, Richard P.
51
Hollebeek, Linda D.
48
Laroche, Michel
48
Pelsmacker, Patrick de
48
Kim, Jungkeun
46
Diamantopoulos, Adamantios
45
Tadajewski, Mark
45
Sharma, Piyush
43
Bang, Nguyen
41
Eisend, Martin
41
Das, Gopal
40
Thaichon, Park
40
Verhoef, Peter C.
40
Ko, Yong Jae
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
38
Wiedmann, Klaus-Peter
38
Woodside, Arch G.
38
Park, Jungkun
37
Wong, IpKin Anthony
37
Hyun, Sunghyup Sean
36
Moschis, George P.
36
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Academy of Marketing
4
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing Science
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
IMP Group
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Mediterranean Social Sciences Research Council in Kairo
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Journal of business research : JBR
2,151
Journal of retailing and consumer services
1,948
International journal of consumer studies
770
International journal of hospitality management
740
Psychology & marketing
676
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
Journal of marketing research : JMR
481
Asia Pacific journal of marketing and logistics
397
European journal of marketing : EJM
395
The journal of product & brand management
394
Journal of marketing management : MM
383
Journal of the Academy of Marketing Science
382
Management science : journal of the Institute for Operations Research and the Management Sciences
377
The journal of brand management : an international journal
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Marketing letters : a journal of research in marketing
329
Journal of marketing
328
Journal of travel and tourism marketing
328
Journal of international consumer marketing
322
Journal of retailing
322
Tourism management : research, policies, practice
318
Journal of consumer behaviour : an international research review
314
Cogent business & management
311
Journal of marketing communications
310
Journal of business ethics : JOBE
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
308
Technological forecasting & social change : an international journal
305
Journal of economic psychology : research in economic psychology and behavioral economics
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
The journal of consumer marketing
289
Journal of fashion marketing and management
286
International journal of contemporary hospitality management
272
The journal of services marketing
269
Marketing intelligence & planning
263
Journal of economic behavior & organization : JEBO
260
Young consumers : insight and ideas for responsible marketers
258
Journal of hospitality marketing & management
247
Food policy : economics planning and politics of food and agriculture
240
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Source
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ECONIS (ZBW)
57,639
Showing
1
-
10
of
57,639
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date (newest first)
date (oldest first)
1
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
2
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
3
Transaktionskosten als Einflussfaktoren auf die Einkaufsstättenwahl von Konsumenten
Klein, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10003743091
Saved in:
4
Doctoral education and transformative consumer research
Mari, Carlo
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10003706389
Saved in:
5
Theories of markets : insights from marketing and the sociology of markets
Diaz Ruiz, Carlos A.
- In:
The marketing review
12
(
2012
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10009549380
Saved in:
6
Waste, art, and social change : transformative consumer research outside of the academy?
Tadajewski, Mark
;
Hamilton, Kathy
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 80-86
Persistent link: https://www.econbiz.de/10010257263
Saved in:
7
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
8
The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10008758103
Saved in:
9
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
10
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
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