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Traveling with companions : the social customer journey
Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.; … - In: Journal of marketing 85 (2021) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
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Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep; Sridhar, Shrihari - In: Journal of marketing 85 (2021) 1, pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
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Consumer price evaluation strategies : internal references, external references, and price images in consumer price perception
Hamilton, Ryan - In: Consumer psychology review 7 (2024) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10014505997
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Contagious effects of customer misbehavior in access-based services
Schaefers, Tobias; Wittkowski, Kristina; Benoit, Sabine; … - In: Journal of service research : JSR 19 (2016) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10011433127
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Our possessions, our selves : domains of self-worth and the possession-self link
Ferraro, Rosellina; Escalas, Jennifer Edson; Bettman, … - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 169-177
Persistent link: https://www.econbiz.de/10009127088
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Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena; Pappalardo, Janis; Ratchford, Brian … - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
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Unintended nutrition consequences : firm responses to the nutrition labeling and education act
Moorman, Christine; Ferraro, Rosellina; Huber, Joel - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 717-737
Persistent link: https://www.econbiz.de/10009665115
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The power of strangers : the effect of incidental consumer brand encounters on brand choice
Ferraro, Rosellina; Bettman, James R.; Chartrand, Tanya L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 729-741
Persistent link: https://www.econbiz.de/10003807410
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Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution
Ferraro, Rosellina; Kirmani, Amna; Matherly, Ted - In: Journal of marketing research : JMR 50 (2013) 4, pp. 477-488
Persistent link: https://www.econbiz.de/10009786168
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396