//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The insights industry : toward...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
2,497
Marktforschung
2,497
Consumer behaviour
782
Konsumentenverhalten
782
Theory
309
Theorie
308
Marketing management
197
Marketingmanagement
197
USA
193
United States
192
Marketing
173
Bibliometrics
168
Bibliometrie
168
Germany
147
Deutschland
144
performativity
143
Scientific method
120
Wissenschaftliche Methode
120
Beziehungsmarketing
116
Relationship marketing
116
Befragung
106
Interview
106
Brand image
97
Markenimage
97
Social Web
97
Social web
97
Innovation
95
Qualitative Methode
95
Qualitative method
95
Brand management
94
Markenführung
94
Conjoint analysis
80
Conjoint-Analyse
80
Measurement
80
Messung
80
Internet marketing
74
Performativity
74
Marketing theory
73
Marketingtheorie
73
Online-Marketing
73
more ...
less ...
Online availability
All
Undetermined
718
Free
127
Type of publication
All
Article
2,705
Book / Working Paper
44
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2,749
Aufsatz im Buch
1,223
Book section
1,223
Graue Literatur
711
Non-commercial literature
711
Hochschulschrift
609
Thesis
500
Collection of articles of several authors
328
Sammelwerk
328
Working Paper
326
Lehrbuch
313
Arbeitspapier
310
Textbook
257
Bibliografie enthalten
235
Bibliography included
235
Aufsatzsammlung
164
Konferenzschrift
161
Conference proceedings
94
Case study
92
Fallstudie
92
Handbook
66
Handbuch
66
Statistik
65
Reprint
64
Dissertation u.a. Prüfungsschriften
61
Statistics
60
Glossar enthalten
51
Glossary included
51
Mehrbändiges Werk
40
Multi-volume publication
40
Festschrift
28
Forschungsbericht
28
Market information
24
Marktinformation
24
Ratgeber
24
Guidebook
22
Bibliografie
20
Systematic review
19
Übersichtsarbeit
19
more ...
less ...
Language
All
English
2,353
German
378
French
6
Spanish
5
Dutch
2
Russian
2
Czech
1
Croatian
1
Hungarian
1
more ...
less ...
Author
All
Hruschka, Harald
17
Belk, Russell W.
11
Dolnicar, Sara
11
Gierl, Heribert
10
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Eisend, Martin
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Dahl, Darren W.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
86
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Journal of marketing management : MM
55
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
International journal of market research
39
Marketing : ZFP ; journal of research and management
39
Journal of consumer behaviour : an international research review
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of business economics : JBE
30
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Marketing theory
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Technological forecasting & social change : an international journal
12
more ...
less ...
Source
All
ECONIS (ZBW)
2,749
Showing
1
-
10
of
2,749
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Technical accounting resources as performative topoi for sustainability
Caron, Marie-Andrée
;
Fortin, Anne
- In:
Journal of applied accounting research
24
(
2023
)
5
,
pp. 967-985
Persistent link: https://www.econbiz.de/10014430923
Saved in:
2
Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola
;
Hofmann, Rupert
;
Meinheit, Andreas
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
Saved in:
3
Marketing information and marketing intelligence for customer
insights
Mandal, Pratap Chandra
- In:
International journal of business excellence : IJBEX
28
(
2022
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014234566
Saved in:
4
Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
5
Epistemologies in the wild : local knowledge and the notion of
performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
6
Balancing breadth and depth in qualitative research : conceptualizing
performativity
through multi-sited ethnography
Prasad, Ajnesh
;
Shadnam, Masoud
- In:
Organization studies : an international …
44
(
2023
)
5
,
pp. 831-854
Persistent link: https://www.econbiz.de/10014295215
Saved in:
7
Generating and exploiting customer
insights
from social media data
Wieneke, Alexander
;
Lehrer, Christiane
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 245-268
Persistent link: https://www.econbiz.de/10011666849
Saved in:
8
Creating innovation capabilities : Mölnlycke Health Care's journey
Weigel, Tove
;
Goffin, Keith
- In:
Research technology management : RTM
58
(
2015
)
4
,
pp. 28-35
Persistent link: https://www.econbiz.de/10011304661
Saved in:
9
A chain of innovation : the creation of swiffer
West, Harry
- In:
Research technology management : RTM
57
(
2014
)
3
,
pp. 20-23
Persistent link: https://www.econbiz.de/10010360486
Saved in:
10
Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->