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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,506
Konsumentenverhalten
49,503
Markenführung
10,176
Brand management
10,153
Online-Marketing
7,649
Internet marketing
7,641
Relationship marketing
7,525
Beziehungsmarketing
7,524
Brand image
6,844
Markenimage
6,844
Social Web
6,036
Social web
6,036
Advertising
5,543
Werbung
5,499
Customer satisfaction
4,816
Kundenzufriedenheit
4,815
Online retailing
4,485
Online-Handel
4,485
Theory
4,245
Theorie
4,239
Werbewirkung
4,161
Advertising effects
4,158
Brand
4,137
Markenartikel
4,051
USA
3,994
United States
3,987
Dienstleistungsqualität
3,791
Service quality
3,791
Einzelhandel
3,161
Retail trade
3,161
E-commerce
3,143
Electronic Commerce
3,129
Viral marketing
2,827
Virales Marketing
2,827
Emotion
2,705
Marketing management
2,410
Marketingmanagement
2,403
Experiment
2,345
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2,086
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2,083
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Undetermined
30,419
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5,350
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Article
61,458
Book / Working Paper
437
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Aufsatz in Zeitschrift
Article in journal
61,895
Graue Literatur
9,525
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9,525
Aufsatz im Buch
8,817
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8,817
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7,872
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7,196
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3,986
research-article
3,133
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2,644
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2,030
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2,030
Aufsatzsammlung
1,292
Case study
888
Fallstudie
888
Conference paper
691
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691
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684
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547
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531
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531
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515
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499
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375
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372
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372
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327
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304
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272
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7
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Han, Heesup
116
Mattila, Anna S.
102
Gierl, Heribert
83
Phau, Ian
81
Lusk, Jayson L.
76
Dwivedi, Yogesh Kumar
75
Loureiro, Sandra Maria Correia
71
Khare, Arpita
70
Septianto, Felix
69
Grewal, Dhruv
66
Melewar, T. C.
66
Pelsmacker, Patrick de
64
Paul, Justin
62
Belk, Russell W.
61
Eisend, Martin
61
Jang, Soocheong
61
Nayga, Rodolfo M.
60
Herrmann, Andreas
58
Pitt, Leyland F.
57
Bang, Nguyen
56
Ko, Eunju
53
Laroche, Michel
53
Vrontis, Demetris
53
Walsh, Gianfranco
50
Bagozzi, Richard P.
49
Hollebeek, Linda D.
48
Kaiser, Harry M.
48
Sharma, Piyush
48
Taylor, Charles Raymond
48
Kim, Jungkeun
47
Thaichon, Park
47
Diamantopoulos, Adamantios
46
Rajagopal
46
Verhoef, Peter C.
45
Dens, Nathalie
44
Law, Chun Hung Roberts
44
Wiedmann, Klaus-Peter
43
Christodoulides, George
41
Das, Gopal
41
Kim, Seongseop
41
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Europäische Kommission
49
Europäische Gemeinschaften / Rat
5
Frankreich / Conseil National de la Consommation
5
European Consumer Law Group
2
Europäische Union / Rat
2
Europäisches Parlament
2
OECD / Committee for Information, Computer and Communications Policy / Working Party on Information Security and Privacy
2
OEEC / Directorate for Science, Technology and Industry
2
USA / Congressional Delegation to the Central American Republics
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesregierung
1
Deutschland / Deutscher Bundestag
1
Deutschland / Deutscher Bundestag / Ausschuss für Bildung, Wissenschaft, Forschung, Technologie und Technikfolgenabschätzung
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
European Coalition for Responsible Credit
1
Europäischer Wirtschafts- und Sozialausschuss
1
Frankreich / Commission des Clauses Abusives
1
Frankreich / Secrétariat d'Etat chargé de la consommation
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Jornadas sobre la Responsabilidad del Empresario en la Ley General para la Defensa de los Consumidores y Usarios <1986, Zaragoza>
1
Journal of Consumer Policy’s 40th Anniversary Conference <2018, Florenz>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
OECD / Directorate for Science, Technology and Industry / Committee on Information, Computer and Communications Policy
1
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Journal of business research : JBR
2,322
Journal of retailing and consumer services
2,015
International journal of hospitality management
793
International journal of consumer studies
779
Psychology & marketing
722
The journal of brand management : an international journal
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of product & brand management
495
European journal of marketing : EJM
449
Management science : journal of the Institute for Operations Research and the Management Sciences
437
Asia Pacific journal of marketing and logistics
422
Journal of marketing research : JMR
410
Journal of advertising research
405
Journal of marketing communications
398
Journal of marketing management : MM
388
Tourism management : research, policies, practice
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
375
Journal of travel and tourism marketing
370
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
368
Journal of marketing
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of international consumer marketing
340
Journal of retailing
336
Marketing letters : a journal of research in marketing
334
Cogent business & management
330
Technological forecasting & social change : an international journal
324
Journal of the Academy of Marketing Science
320
International journal of retail & distribution management
311
Journal of fashion marketing and management
308
International journal of contemporary hospitality management
305
Journal of consumer behaviour : an international research review
304
International journal of advertising : the review of marketing communications
303
Marketing intelligence & planning
302
The international review of retail, distribution and consumer research
298
The journal of consumer marketing
298
Journal of business ethics : JOBE
295
International journal of advertising : the quarterly review of marketing communications
292
International journal of internet marketing and advertising : IJIMA
287
The journal of services marketing
283
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ECONIS (ZBW)
61,895
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1
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10
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61,895
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date (oldest first)
1
Consumer privacy choice in online
advertising
: who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
2
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
5
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
6
Fits like a glove : how companies can ensure congruence between influencer and brand
Kristal, Samuel
;
Toth, Laura
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10013165931
Saved in:
7
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
8
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
9
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
10
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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