Bäckström, Kristina (ed.); Egan-Wyer, Carys (ed.); … - 2024
Akponah -- Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships, Franklin … Velasco & Hanna Marriott -- Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing …, Hossain Shahriar -- Consumer Trust and Platformised Retail Personalisation, Stefan Larsson & Kashyap Haresamudram -- Friend or …