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Sport brands
Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume - 2013
Persistent link: https://www.econbiz.de/10014462993
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Die Soziologie, der Gestaltwille und die Marke : Soziale Systeme verstehen und führen
Homann, Timm (ed.); Zschiesche, Arnd (ed.);  … - 2015
Vize-Präsident des HDE Deutschland. Von 2000 bis 2008 war er Lehrbeauftragter mit Schwerpunkt Markensoziologie an der …
Persistent link: https://www.econbiz.de/10014020193
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Die Soziologie, der Gestaltwille und die Marke : soziale Systeme verstehen und führen : [anlässlich des 80sten Geburtstages .... Professor Dr. Alexander Deichsel]
Homann, Timm (ed.); Zschiesche, Arnd (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10014010281
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10002100237
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10001713028
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Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H. - 2003
Persistent link: https://www.econbiz.de/10001787882
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005 - Online-Ausg.
. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with …
Persistent link: https://www.econbiz.de/10013207751
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Electronic Services
Bruhn, Manfred (ed.) - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001613382