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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10001713028
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Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H. - 2003
Persistent link: https://www.econbiz.de/10001787882
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10002100237
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Ranking business schools : forming fields, identities and boundaries in international management education
Wedlin, Linda - 2006
International comparisons and rankings of universities and business schools have proliferated in recent years. Ranking Business Schools provides a welcome analysis of this development and its implications for the field of management education, theorizing the role of classifications such as...
Persistent link: https://www.econbiz.de/10011852053
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Got game : how the gamer generation is reshaping business forever
Beck, John C.; Wade, Mitchell - 2006 - [Reprint.]
Persistent link: https://www.econbiz.de/10002116401
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Ranking business schools : forming fields, identities, and boundaries in international management education
Wedlin, Linda - 2006
Persistent link: https://www.econbiz.de/10003095418
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento
Ranfagni, Silvia - 2012
Persistent link: https://www.econbiz.de/10010362354
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Sport brands
Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume - 2013
Persistent link: https://www.econbiz.de/10014462993
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Die Soziologie, der Gestaltwille und die Marke : Soziale Systeme verstehen und führen
Homann, Timm (ed.); Zschiesche, Arnd (ed.);  … - 2015
Soziologie und Markensoziologie -- Markenmanagement und Gestaltführung -- Markentechnik und Markenrecht -- Kultur der Marke -- Marke und Markenführung im Bereich Medien, Werbung und öffentliche Meinung.
Persistent link: https://www.econbiz.de/10014020193