Narrow search
Showing 1 - 10 of 410
Cover Image
Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
Cover Image
Marketing competences and strategic flexibility in China
Wang, Yonggui; Li-Hua, Richard - 2007
Persistent link: https://www.econbiz.de/10004076481
Cover Image
Understanding consumer choice
Foxall, Gordon R. - 2005
Persistent link: https://www.econbiz.de/10004824936
Cover Image
Marketing and multicultural diversity
Rao, C. P. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004575646
Cover Image
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald; Zaltman, Lindsay H. - 2008
Persistent link: https://www.econbiz.de/10004907623
Cover Image
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
Cover Image
The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2008
Persistent link: https://www.econbiz.de/10004897028
Cover Image
Sound business
Treasure, Julian - 2007
Persistent link: https://www.econbiz.de/10004900668
Cover Image
Eco-standards, product labelling and green consumerism
Boström, Magnus; Klintman, Mikael - 2008
Persistent link: https://www.econbiz.de/10004924328
Cover Image
Consumer behaviour : Irish patterns and perspectives
Linehan, Margaret - 2008
Persistent link: https://www.econbiz.de/10004941823