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Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009
Persistent link: https://www.econbiz.de/10009623338
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
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The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention : empirical evidence from Germany
Vogel, Henrik - 2023
The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …
Persistent link: https://www.econbiz.de/10014420290
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Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida - In: Leveraging computer-mediated marketing environments, (pp. 143-172). 2019
Persistent link: https://www.econbiz.de/10011971314
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How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura; Clark, Lillian; Redolfi, Carolina - In: Integrated Business Models in the Digital Age : …, (pp. 275-314). 2022
Persistent link: https://www.econbiz.de/10013282635
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Kids-Verbraucher-Analyse : KVA ; junge Zielgruppen 6 - 17 Jahre ; Berichtsband
Egmont-Ehapa-Verlag <Stuttgart>; Ehapa-Verlag <Stuttgart> - Stuttgart : Egmont-Ehapa-Verl.; anfangs: Stuttgart : … - 1994-2013 [?]
Persistent link: https://www.econbiz.de/10000608265
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Role of brands when children share snacks
Hémar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Consumer brand relationships : meaning, measuring, managing, (pp. 123-145). 2015
Persistent link: https://www.econbiz.de/10011279720
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Teenagers' purposive brand relationships : from social filters to shoulders to lean on
Aledin, Samil A. - In: Consumer-brand relationships : theory and practice, (pp. 262-278). 2012
Persistent link: https://www.econbiz.de/10009739813
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Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.; Albrecht, C.-M.; Sauer, Nicola E. - 2005
Persistent link: https://www.econbiz.de/10003265368
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The role of social media on young online consumer behavior
Miháldinecz, Fanni; Rua, Orlando Manuel Martins … - In: Handbook of research on digital transformation …, (pp. 144-168). 2022
Persistent link: https://www.econbiz.de/10014438091