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Bruhn, Manfred
28
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21
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Meffert, Heribert
19
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Langner, Tobias
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Schmitt, Bernd
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Silberer, Günter
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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Kellogg on marketing : the marketing faculty of the kellog school of management
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The advertising and consumer culture reader
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Handbook of research on international advertising
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Marketing in the new global order : challenges and opportunities
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Cross-cultural and critical perspectives on brands
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Marketing management : a cultural perspective
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Measuring and managing brands
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Product experience
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The evolution of brands : from signals of quality to storehouses of trust
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Handbook of brand relationships
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The Routledge companion to strategic marketing
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Explorations in critical studies of advertising
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Market orientation : transforming food and agribusiness around the customer
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Handbook of qualitative research methods in marketing
17
Handbook of research in international marketing
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International marketing ; Vol. 2
17
The Sage handbook of advertising
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Consumer culture theory
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New developments and approaches in consumer behavior research
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Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Consumer-brand relationships : theory and practice
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Handbuch Multi-Channel-Marketing
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International marketing ; Vol. V
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Kellogg on marketing
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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1
Convergence and divergence in consumer behaviour: implications for global
advertising
Mooij, Marieke K. de
- In:
Introduction to business communication
,
(pp. 287-307)
.
2005
Persistent link: https://www.econbiz.de/10003131788
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2
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
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3
Cross-cultural issues in consumer behavior
Shavitt, Sharon
;
Lee, Angela Y.
;
Torelli, Carlos J.
- In:
Social psychology of consumer behavior
,
(pp. 227-250)
.
2009
Persistent link: https://www.econbiz.de/10003812966
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4
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
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5
Cultural symbolism of brands
Torelli, Carlos J.
;
Keh, Hean Tat
;
Chiu, Chi-yue
- In:
Brands and brand management : contemporary research …
,
(pp. 113-132)
.
2010
Persistent link: https://www.econbiz.de/10003941311
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6
Realisation globaler Kommunikationsstrategien in europäischen Märkten : ein pragmatischer Ansatz der verhaltenswissenschaftlichen Marketingforschung
Esch, Franz-Rudolf
-
1995
Persistent link: https://www.econbiz.de/10001327692
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7
Marketing Nigerian communication books abroad : the crucial role of
advertising
Nwosu, Ikechukwu E.
- In:
Communication industry in Nigeria : the crisis of …
,
(pp. 220-238)
.
1988
Persistent link: https://www.econbiz.de/10001311146
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8
"Look after your smoothie" : new trends in British and German drink packaging texts? ; a contrastive study on communication strategies in differing markets
Janik, Christina
;
Böttger, Claudia
- In:
Sprache, Kultur und Zielgruppen : Bedingungsgrößen …
,
(pp. 139-156)
.
2007
Persistent link: https://www.econbiz.de/10003595919
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9
Kulturgebundenheit als Bestimmungsfaktor internationaler Marketingstrategien im Konsumgüterbereich
Schuh, Arnold
- In:
Interkulturelles Management : theoretische Fundierung …
,
(pp. 75-94)
.
1997
Persistent link: https://www.econbiz.de/10001296032
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10
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
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