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Malhotra, Naresh K.
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Fundamentals of marketing research ; Vol. 6
4
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
2
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
2
Does marketing need reform? : fresh perspectives on the future
1
Macromarketing - a global focus ; Vol. 2
1
The handbook of marketing research : uses, misuses, and future advances
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The nature and scope of marketing research
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ECONIS (ZBW)
15
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1
Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research
Malhotra, Naresh K.
;
Kim, Sung S.
;
Patil, Ashutosh
-
2007
Persistent link: https://www.econbiz.de/10003540674
Saved in:
2
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
3
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541592
Saved in:
4
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
5
Comparative marketing measures of societal quality of life : substantive dimensions in 186 countries
Peterson, Mark A.
;
Malhotra, Naresh K.
-
2009
Persistent link: https://www.econbiz.de/10003876326
Saved in:
6
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
7
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
8
Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
9
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
10
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
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