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Global marketing management
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Market orientation : transforming food and agribusiness around the customer
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Handbook of research on international advertising
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International marketing ; Vol. 1
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International marketing ; Vol. V
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Measuring and managing brands
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Research handbook on export marketing
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E-marketing ; Vol. 3
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International marketing ; Vol. 2
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Marketing management : a cultural perspective
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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International marketing in the fast changing world
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Entrepreneurship in international marketing
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Handbook of marketing strategy
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10
International marketing ; Vol. 3
10
Marketing strategy organization and implementation
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Cross-cultural and critical perspectives on brands
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Glocal marketing : think globally and act locally
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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Improving marketing strategies for private label products
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1
Marktorientierte Markenbewertung : Schnittstelle zwischen
Marketingmanagement
und Marketingcontrolling
Bekmeier-Feuerhahn, Sigrid
- In:
Handbuch Marketing-Controlling : Effektivität und …
,
(pp. 443-458)
.
2006
Persistent link: https://www.econbiz.de/10003409097
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2
Marktorientierte Markenbewertung : Schnittstelle zwischen
Marketingmanagement
und Marketingcontrolling
Bekmeier-Feuerhahn, Sigrid
- In:
Handbuch Marketingcontrolling : Marketing als Motor von …
,
(pp. 322-335)
.
2001
Persistent link: https://www.econbiz.de/10001623248
Saved in:
3
Does country of origin (COO) matter in a global market?
Aurifeille, Jacques-Marie
;
Dave, Christian
- In:
Leading economic and managerial issues involving …
,
(pp. 85-92)
.
2006
Persistent link: https://www.econbiz.de/10003742254
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4
Otto erobert Europa : internationales Betriebstypenmarkenmanagement im Multichannel-Distanzhandel
Berentzen, Johannes B.
;
Hamann, Stefanie
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 219-242)
.
2009
Persistent link: https://www.econbiz.de/10003786570
Saved in:
5
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
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6
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
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7
The roles of geographical indications in the internationalisation process of agri-food products
Belletti, Giovanni
;
Burgassi, Tunia
;
Manco, Elisabetta
; …
- In:
International marketing and trade of quality food products
,
(pp. 201-221)
.
2009
Persistent link: https://www.econbiz.de/10003835824
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8
The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets
Šeinauskienė, Beata
;
Virvilaitė, Regina
- In:
Business strategies for economies in transition : book …
,
(pp. 26-60)
.
2008
Persistent link: https://www.econbiz.de/10003795393
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9
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
Zou, Shaoming
;
Cavusgil, S. Tamer
-
2006
Persistent link: https://www.econbiz.de/10003410813
Saved in:
10
Marketing strategy determinants of export performance : a meta-analysis
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
-
2006
Persistent link: https://www.econbiz.de/10003410824
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