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Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research
Malhotra, Naresh K.; Kim, Sung S.; Patil, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003540674
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Internet users' information privacy concerns (IUIPC) : the construct, the scale, and a causal model
Malhotra, Naresh K.; Kim, Sung S.; Agrarwal, James - 2007
Persistent link: https://www.econbiz.de/10003540684
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Questionnaire design and scale development
Malhotra, Naresh K. - In: The handbook of marketing research : uses, misuses, and …, (pp. 83-94). 2006
Persistent link: https://www.econbiz.de/10003420103
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541516
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Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541592
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Quantitative data analyusis : univariate techniques
Malhotra, Naresh K. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 209-223). 2000
Persistent link: https://www.econbiz.de/10001611150
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Quantitative data analyusis : multivariate techniques
Malhotra, Naresh K. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 224-264). 2000
Persistent link: https://www.econbiz.de/10001611152
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Marketing reform : the case of excessive buying
Malhotra, Naresh K.; Wu, Lan; Allvine, Fred C. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 45-53). 2006
Persistent link: https://www.econbiz.de/10003430080
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Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2007
Persistent link: https://www.econbiz.de/10003540499