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Common Method Variance in IS R...
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Fundamentals of marketing research ; Vol. 6
4
Fundamentals of marketing research ; Vol. 1
3
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3
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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Does marketing need reform? : fresh perspectives on the future
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Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research
Malhotra, Naresh K.
;
Kim, Sung S.
;
Patil, Ashutosh
-
2007
Persistent link: https://www.econbiz.de/10003540674
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2
Internet users' information privacy concerns (IUIPC) : the construct, the scale, and a causal model
Malhotra, Naresh K.
;
Kim, Sung S.
;
Agrarwal, James
-
2007
Persistent link: https://www.econbiz.de/10003540684
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3
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
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4
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
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5
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541592
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6
Quantitative data analyusis : univariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 209-223)
.
2000
Persistent link: https://www.econbiz.de/10001611150
Saved in:
7
Quantitative data analyusis : multivariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 224-264)
.
2000
Persistent link: https://www.econbiz.de/10001611152
Saved in:
8
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
9
Marketing reform : the case of excessive buying
Malhotra, Naresh K.
;
Wu, Lan
;
Allvine, Fred C.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 45-53)
.
2006
Persistent link: https://www.econbiz.de/10003430080
Saved in:
10
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
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