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Brand equity
61
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56
Brand management
30
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30
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15
Markenimage
15
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13
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234
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Bekmeier-Feuerhahn, Sigrid
4
Chaman, Seemab
2
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2
Müller, Michael
2
Shaheen, Sadia
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Antecedents and outcomes of employee-based brand equity
9
Marken- und Kommunikationscontrolling
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Advances in corporate branding
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Digital and social media marketing : a results-driven approach
2
Handbook of research on integrating social media into strategic marketing
2
Marketing accountability for marketing and non-marketing outcomes
2
The Routledge companion to contemporary brand management
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
1
Fashion branding and communication : core strategies of European luxury brands
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
1
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch Markenführung ; Bd. 1
1
Handbuch Marketing-Controlling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
1
Handbuch Marketingcontrolling : Marketing als Motor von Wachstum und Erfolg
1
Innovation in pricing : contemporary theories and best practices
1
Innovations in services marketing and management : strategies for emerging economies
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
New luxury management : creating and managing sustainable value across the organization
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Research handbook of marketing in emerging economies
1
Research perspectives on social media influencers and brand communication
1
Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
1
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ECONIS (ZBW)
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Marktorientierte Markenbewertung : Schnittstelle zwischen Marketingmanagement und Marketingcontrolling
Bekmeier-Feuerhahn, Sigrid
- In:
Handbuch Marketing-Controlling : Effektivität und …
,
(pp. 443-458)
.
2006
Persistent link: https://www.econbiz.de/10003409097
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2
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
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3
Branding strategies for digital TV channels
Pagani, Margherita
- In:
Branding and sustainable competitive advantage : …
,
(pp. 57-68)
.
2012
Persistent link: https://www.econbiz.de/10009707217
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4
Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
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5
Betrachtung ausgewählter Entwicklungen der monetären Markenbewertung sowie Überlegungen zur wertbasierten Markenführung im Sport
Schunk, Holger
;
Könecke, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 413-431)
.
2014
Persistent link: https://www.econbiz.de/10010354031
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6
Theorie und Praxis der Markenführung im Sport
Kaiser, Sebastian
;
Müller, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 29-44)
.
2014
Persistent link: https://www.econbiz.de/10010354135
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7
Empirische Erfassung des Markenwissens von Handelsmarken der Sportartikelbranche aus der Konsumentenperspektive : exemplarisch durchgeführt an der INTERSPORT-Eigenmarke PRO TOUCH
Plew, Manuel
- In:
Spezielle Aspekte des Sportmanagements : zur …
,
(pp. 5-63)
.
2014
Persistent link: https://www.econbiz.de/10010382817
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8
Adding value to service brands through innovation : a framework for emerging economies
Guceri-Ucar, Gozem
;
Koch, Stefan
- In:
Innovations in services marketing and management : …
,
(pp. 1-26)
.
2014
Persistent link: https://www.econbiz.de/10010200753
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9
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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10
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
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