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Emotion
863
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Research companion to emotion in organizations
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The Cambridge handbook of workplace affect
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The evolution of brands : from signals of quality to storehouses of trust
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
Consumer-brand relationships : theory and practice
16
Handbook of brand relationships
16
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
15
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
Experiencing and managing emotions in the workplace : [contributions to the 2010 International Conference on Emotion and Organizational Life held in Montreal, Canada]/ ed. by Neal M. Ashkanasy ...
13
A master class in brand planning : the timeless works of Stephen King
12
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
The emotional organization : passions and power
12
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
11
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
11
Exploring the rise of fandom in contemporary consumer culture
10
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
10
Individual sources, dynamics, and expressions of emotion : [contributions to the 2012 International Conference on Emotion and Organizational Life held in Helsinki, Finland]
10
Leadership as emotional labour : management and the "managed heart"
10
Brand management ; Vol. 2
9
Brands and branding geographies
9
Consumer brand relationships : meaning, measuring, managing
9
Gendering emotions in organizations
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
The Oxford handbook of positive organizational scholarship
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Affect and emotion : new directions in management ; theory and research
8
Cases on branding strategies and product development : successes and pitfalls
8
Emotion und Intuition in Führung und Organisation
8
Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
8
Positives Management : zentrale Konzepte und Ideen des Positive Organizational Scholarship
8
Psychology of branding
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Affect and groups
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Brand management ; Vol. 1
7
Cross-cultural and critical perspectives on brands
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1
Traveling the paths to
brand
loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
Saved in:
2
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
3
Brand
loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
4
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dirk K.
;
Helmig, Bernd
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 539-559)
.
2007
Persistent link: https://www.econbiz.de/10003510518
Saved in:
5
A study of the link between
brand
personality and
brand
loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
,
(pp. 20-36)
.
2009
Persistent link: https://www.econbiz.de/10009623344
Saved in:
6
Online
brand
communities and
brand
loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
7
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
8
Building
brand
trust through customers' experiences
Motta-Filho, Mauricy
- In:
Innovating for trust
,
(pp. 201-216)
.
2017
Persistent link: https://www.econbiz.de/10011707184
Saved in:
9
Formulating accommodation
brand
loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
Saved in:
10
Brand
consciousness and
brand
loyalty : a study on foreign
brand
beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
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