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Evaluation : ein systematisches Handbuch ; [Fachtagung ... welche von der SEVAL und der DeGEval gemeinsam ... durchgeführt wurde]
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Handbook of consumer psychology
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Product experience
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Sustainable development in Europe : concepts, evaluation and applications
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer-brand relationships : theory and practice
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Governance by evaluation for sustainable development : institutional capacities and learning
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Prices, finance, and expert opinion
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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Brand management ; Vol. 3
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Luxury marketing : a challenge for theory and practice
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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1
The impact of gurus : Parker Grades and En Primeur
wine
prices
Ali, Héla Hadj
;
Lecocq, Sébastien
;
Visser, Michael S.
-
2018
Persistent link: https://www.econbiz.de/10011867954
Saved in:
2
Die Bedeutung von Preis und Herkunft für die Präferenzbildung bei Weinkonsumenten : Ermittlung von Präferenzheterogenität mittels einer Latent-Class-Analyse
Zapilko, Marina Annette
;
Profeta, Adriano
;
Enneking, Ulrich
- In:
Agrar- und Ernährungswirtschaft im Umbruch : 47. …
,
(pp. 65-75)
.
2008
Persistent link: https://www.econbiz.de/10003771095
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3
The age-neutral customer journey : removing the barriers between brands and silver customers
Walker, Kim
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 295-308)
.
2011
Persistent link: https://www.econbiz.de/10008746318
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4
Rating von privaten Krankenversicherungsunternehmen
Weidenfeld, Gerd
- In:
Aktuelle Fragen in der Versicherungswirtschaft : mit …
,
(pp. 15-24)
.
2000
Persistent link: https://www.econbiz.de/10001555125
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5
Transparenz der privaten Krankenversicherung (PKV)
Rudolph, Jürgen
- In:
Aktuelle Fragen in der Versicherungswirtschaft : mit …
,
(pp. 125-140)
.
2001
Persistent link: https://www.econbiz.de/10003134681
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6
Nothing beats quality? The influence of consumer testing signs on the
evaluation
of print ads
Havlicek, Eva
;
Marckhgott, Eva
- In:
Challenges in an age of dis-engagement
,
(pp. 213-225)
.
2017
Persistent link: https://www.econbiz.de/10011692458
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7
Wine
as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
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8
SiRank : ein webbasiertes "Social Impact Ranking"
Hollerbach, Marcel
;
Naujok, Etienne
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 287-295)
.
2011
Persistent link: https://www.econbiz.de/10009156581
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9
Asian growing markets and competition : evidence in the Chinese
wine
market
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
The globalisation of Chinese business : implications …
,
(pp. 265-291)
.
2014
Persistent link: https://www.econbiz.de/10012016707
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10
Measuring cross cultural acceptance of an innovation : the case of low-alcohol
wine
Hauteville, François d'
- In:
New developments and approaches in consumer behavior …
,
(pp. 289-305)
.
1998
Persistent link: https://www.econbiz.de/10001299787
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