Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Contextual advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
1,330
Online-Marketing
1,330
Werbung
706
Advertising
702
Advertising effects
612
Werbewirkung
612
Target group
602
Zielgruppe
602
Social Web
493
Social web
493
Consumer behaviour
426
Konsumentenverhalten
426
Deutschland
397
Germany
394
Marketing management
300
Marketingmanagement
300
Brand management
241
Markenführung
241
USA
185
United States
185
Beziehungsmarketing
173
Relationship marketing
173
Theorie
156
Theory
156
E-commerce
133
Electronic Commerce
133
Marketing
124
Public relations
111
Öffentlichkeitsarbeit
111
Online retailing
100
Online-Handel
100
Internet
99
Elderly people
90
Ältere Menschen
90
Viral marketing
87
Virales Marketing
87
Advertising planning
83
Werbeplanung
83
Brand image
82
Markenimage
82
more ...
less ...
Online availability
All
Undetermined
480
Free
22
Type of publication
All
Article
2,868
Type of publication (narrower categories)
All
Book section
Article in journal
14,876
Aufsatz in Zeitschrift
14,876
Aufsatz im Buch
2,868
Graue Literatur
1,806
Non-commercial literature
1,806
Working Paper
1,586
Arbeitspapier
1,340
Hochschulschrift
1,049
Thesis
652
Collection of articles of several authors
549
Sammelwerk
549
Aufsatzsammlung
393
Case study
319
Fallstudie
319
Ratgeber
309
Guidebook
281
Lehrbuch
254
Konferenzschrift
225
Textbook
206
Dissertation u.a. Prüfungsschriften
176
Conference paper
167
Konferenzbeitrag
167
Bibliografie enthalten
133
Bibliography included
133
Conference proceedings
80
Collection of articles written by one author
70
Sammlung
70
Bibliographie
67
Handbook
62
Handbuch
62
Glossar enthalten
53
Glossary included
53
Article
51
Wörterbuch
48
Reprint
46
Amtsdruckschrift
41
Government document
41
Statistik
31
Bibliografie
28
more ...
less ...
Language
All
English
1,902
German
964
French
2
Italian
1
Swedish
1
Author
All
Esch, Franz-Rudolf
27
Pelsmacker, Patrick de
15
Diehl, Sandra
14
Gierl, Heribert
14
Okazaki, Shintaro
14
Silberer, Günter
12
Terlutter, Ralf
12
Mueller, Barbara
10
Bauer, Hans H.
9
King, Stephen
9
Malthouse, Edward C.
9
Pepels, Werner
9
Bruhn, Manfred
8
Gröppel-Klein, Andrea
8
Wiedmann, Klaus-Peter
8
Calder, Bobby J.
7
Kreutzer, Ralf T.
7
Langner, Tobias
7
Ratten, Vanessa
7
Weinberg, Peter
7
Camilleri, Mark Anthony
6
El-Gohary, Hatem
6
Hennigs, Nadine
6
Mau, Gunnar
6
Skiera, Bernd
6
Cauberghe, Verolien
5
Dens, Nathalie
5
Dianoux, Christian
5
Fantapié Altobelli, Claudia
5
Ghosh, Arpita
5
Hartmann, Patrick
5
Lies, Jan
5
Linhart, Zdenek
5
Mellmann, Ulrike
5
Murphy, Jamie
5
Poels, Karolien
5
Rennhak, Carsten
5
Siegert, Gabriele
5
Smit, Edith
5
Steffenhagen, Hartwig
5
more ...
less ...
Published in...
All
Leitfaden Online-Marketing ; [Bd. 1]
34
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
33
Advertising theory
31
International advertising and communication : current insights and empirical findings
22
The advertising and consumer culture reader
22
Handbook of research on effective advertising strategies in the social media age
21
Handbuch Zielgruppenmanagement
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
21
The silver market phenomenon : marketing and innovation in the aging society
20
Breaking new ground in theory and practice
19
Cutting edge international research
18
Explorations in critical studies of advertising
18
The Sage handbook of advertising
18
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
18
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Bridging the gap between advertising academia and practice
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Pervasive advertising
15
E-marketing ; Vol. 2
14
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The SAGE handbook of digital marketing
14
Advertising in developing and emerging countries : the economic, political and social context
13
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
13
Designing and communicating experience
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
12
Advertising in new formats and media : current research and implications for marketers
11
Cases on strategic social media utilization in the nonprofit sector
11
E-marketing ; Vol. 3
11
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
11
Handbuch Kommunikationsmanagement
11
The Routledge companion to advertising and promotional culture
11
The advertising handbook
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,868
Showing
1
-
10
of
2,868
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
5G mobile
targeting
ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
3
Reflection of the youth social problems in Russian social
advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
Saved in:
4
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
Saved in:
5
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
Saved in:
6
Qualitative Wirkungsmessung von Online-Marketing
Castan, Björn
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 169-184)
.
2011
Persistent link: https://www.econbiz.de/10009156056
Saved in:
7
Brand-Optimization
Henning, Bernd
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 211-221)
.
2011
Persistent link: https://www.econbiz.de/10009156057
Saved in:
8
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
9
Markenkommunikation im Internet : dank
Targeting
mehr als nur ein weiteres Massenmedium
Grether, Mark
;
Markarian, Rosa
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 285-297)
.
2008
Persistent link: https://www.econbiz.de/10003588639
Saved in:
10
The drivers of the optimal
targeting
strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
