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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
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Private labels and branding in Indian retail
Garg, Priyanka - In: Managing corporate responsibility and risk for …, (pp. 456-464). 2010
Persistent link: https://www.econbiz.de/10009259605
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091
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Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria; Melia, Monia; Colurcio, Maria - In: Fashion branding and communication : core strategies of …, (pp. 41-72). 2017
Persistent link: https://www.econbiz.de/10014547469
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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Product type and personality in brand relationships
Voorn, Ronald; Hegner, Sabrina; Pruyn, Ad - In: Consumer brand relationships : meaning, measuring, managing, (pp. 83-107). 2015
Persistent link: https://www.econbiz.de/10011279723
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Role of brand love in consumer brand relationships
Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015
Persistent link: https://www.econbiz.de/10011279727
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The remarkable consumer experience of brands as drivers to a deep consumer-brand relationship
Loureiro, Sandra M. C. - In: Psychology of branding, (pp. 39-54). 2013
Persistent link: https://www.econbiz.de/10009775623
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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006
Persistent link: https://www.econbiz.de/10003346546
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus; Yamoah, Fred A.; Haq, Irfan ul - In: Corporate Management Ecosystem in Emerging Economies : …, (pp. 403-423). 2023
Persistent link: https://www.econbiz.de/10014446150