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Leitfaden Online-Marketing ; [Bd. 1]
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The Oxford handbook of the economics of gambling
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Handbook of research on effective advertising strategies in the social media age
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
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Internet advertising : theory and research
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Computer games as educational and management tools : uses and approaches
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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E-marketing ; Vol. 2
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Handbook of sports and lottery markets
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Direct store delivery : concepts, applications and instruments
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Pervasive advertising
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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The SAGE handbook of digital marketing
12
The business of gamification : a critical analysis
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Cases on strategic social media utilization in the nonprofit sector
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E-marketing ; Vol. 3
11
The Global Gambling Industry : Structures, Tactics, and Networks of Impact
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Transforming gaming and computer simulation technologies across industries
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Information efficiency in financial and betting markets
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Advanced digital marketing strategies in a data-driven era
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Customer engagement : contemporary issues and challenges
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Digital advertising : theory and research
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Marketing in the cyber era : strategies and emerging trends
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Online-Marketing : Grundlagen - Planung - Durchführung - Messung
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Computer-mediated marketing strategies : social media and online brand communities
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Contemporary research in e-branding
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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E-marketing in developed and developing countries : emerging practices
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International direct marketing : principles, best practices, marketing facts
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Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
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Marketing aspects in the game design process of free-to-play mobile games
Winter, Felix
- In:
Conference proceedings trends in business communication 2016
,
(pp. 189-197)
.
2017
Persistent link: https://www.econbiz.de/10011620193
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2
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Gendering theory in marketing and consumer research
,
(pp. 171-178)
.
2017
Persistent link: https://www.econbiz.de/10011610801
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Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura
;
Poels, Karolien
- In:
Digital advertising : theory and research
,
(pp. 310-326)
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2017
Persistent link: https://www.econbiz.de/10011646123
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Advertising in video games : an overview and future research considerations
Limperos, Anthony M.
- In:
Digital advertising : theory and research
,
(pp. 435-438)
.
2017
Persistent link: https://www.econbiz.de/10011646132
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Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
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6
Gamification and social media as tools for tourism promotion
Kachniewska, Magdalena
- In:
Handbook of research on effective advertising …
,
(pp. 17-51)
.
2015
Persistent link: https://www.econbiz.de/10011283776
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7
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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8
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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9
Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi
;
Lee, Mira
- In:
Advertising, promotion, and new media
,
(pp. 320-347)
.
2015
Persistent link: https://www.econbiz.de/10011708759
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10
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
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