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Direktvertrieb für Erneuerbare-Energie-Produkte
Friege, Christian - In: Marketing Erneuerbarer Energien : Grundlagen, …, (pp. 111-128). 2015
Persistent link: https://www.econbiz.de/10011341672
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 249-270). 2024
Persistent link: https://www.econbiz.de/10014529112
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The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy; Melanthiou, Yioula - In: The synergy of business theory and practice : advancing …, (pp. 239-260). 2019
Persistent link: https://www.econbiz.de/10012105754
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Creating information-based customer value with service systems in retailing
Rintamäki, Timo; Mitronen, Lasse - In: Service systems science, (pp. 145-162). 2016
Persistent link: https://www.econbiz.de/10011578972
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New models of strategic customers in the age of omnichannel retailing
Gao, Fei; Su, Xuanming - In: Channel strategies and marketing mix in a connected world, (pp. 147-164). 2020
Persistent link: https://www.econbiz.de/10012146860
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Management von Handelsunternehmen in einer digitalen Zukunft
Swoboda, Bernhard - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 219-237). 2018
Persistent link: https://www.econbiz.de/10011741007
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Futurising the physical store in the omnichannel retail environment
Alexander, Bethan; Blazquez Cano, Marta - In: Exploring omnichannel retailing : common expectations …, (pp. 197-223). 2019
Persistent link: https://www.econbiz.de/10011954550
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Is multichannel integration in retailing a source of competitive advantage? : a consumer perspective
Andreini, Daniela; Pedeliento, Giuseppe - In: Handbook of research on retailer-consumer relationship …, (pp. 471-489). 2014
Persistent link: https://www.econbiz.de/10010380104
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman; Çengel, Özgür - In: Managing customer experiences in an omnichannel world : …, (pp. 43-54). 2021
Persistent link: https://www.econbiz.de/10012492086
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Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin; Ünal, Duygu Aydın; Oktay, Büşra - In: Managing customer experiences in an omnichannel world : …, (pp. 75-95). 2021
Persistent link: https://www.econbiz.de/10012492210