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Handbook of experimental economics results ; Vol. 1
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1
The effect of non-stereotypical
gender
role
advertising
on consumer evaluation
Chu, Kyounghee
;
Yi, Tu-hǔi
;
Kim, Ji Yoon
- In:
Social and environmental issues in advertising
,
(pp. 106-134)
.
2017
Persistent link: https://www.econbiz.de/10011591389
Saved in:
2
The influence of parental style on response to
advertising
: an
experiment
Tanner, John F.
-
2011
Persistent link: https://www.econbiz.de/10010191059
Saved in:
3
Gendered bodies : representations of femininity and masculinity in
advertising
practices
Stevens, Lorna
;
Ostberg, Jacob
- In:
Marketing management : a cultural perspective
,
(pp. 392-407)
.
2012
Persistent link: https://www.econbiz.de/10009508079
Saved in:
4
Gender
role and social power in African and North American advertisements
Huhmann, Bruce A.
;
Argo, Jennifer J.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 271-285)
.
2011
Persistent link: https://www.econbiz.de/10009261705
Saved in:
5
Alte Geschlechtersterotypen oder neue Vielfalt : wie werden Frau und Mann heute in der
Werbung
dargestellt?
Stark, Susanne
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 397-413)
.
2013
Persistent link: https://www.econbiz.de/10009780093
Saved in:
6
Gender
and media literacy : women and men try on responses to objectification in fashion
advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
7
Climbing the ladder or chasing a dream? : men's responses to idealized portrayals of masculinity in
advertising
Zayer, Linda Tuncay
;
Otnes, Cele
- In:
Gender, culture, and consumer behavior
,
(pp. 87-110)
.
2012
Persistent link: https://www.econbiz.de/10009544244
Saved in:
8
Sex,
gender
, and
advertising
Kachen, Axenya
;
LaTour, Kathryn A.
- In:
Marketing and humanity : discourses in the real world
,
(pp. 70-97)
.
2019
Persistent link: https://www.econbiz.de/10012001364
Saved in:
9
Hard and soft floors in real-time
advertising
auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
Saved in:
10
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
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