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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
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Ethics, social responsibility and sustainability in …
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2019
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Brand
relationships in the commodity market
Santos Júnior, Antonio Augusto
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Gonçalves Filho, Cid
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Consumer brand relationships : meaning, measuring, managing
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A new consumer
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Sreejesh, S.
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Roy, Subhadip
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Product type and personality in
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Pruyn, Ad
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Role of
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love in consumer
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Albert, Noël
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Merunka, Dwight
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Consumer brand relationships : meaning, measuring, managing
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2015
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Social media, online
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Helal, Guida
- In:
Leveraging computer-mediated marketing environments
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2019
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Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
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(pp. 5-23)
.
2009
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The service
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as relationships builder
Dall'Olmo Riley, Francesca
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De Chernatony, Leslie
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2010
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
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2010
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The remarkable consumer experience of brands as drivers to a deep consumer-
brand
relationship
Loureiro, Sandra M. C.
- In:
Psychology of branding
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2013
Persistent link: https://www.econbiz.de/10009775623
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