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Taylor, Charles Raymond
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The SAGE handbook of marketing ethics
4
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
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Breaking new ground in theory and practice
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Comparative entrepreneurship initiatives : studies in China, Japan and the USA
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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New business creation : an international overview
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Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
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2
Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
Saved in:
3
Convergence in global markets : the great standardization versus localization debate is (finally) put to rest
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Media and convergence management
,
(pp. 89-105)
.
2013
Persistent link: https://www.econbiz.de/10009767989
Saved in:
4
Corporate social responsibility : a look at Eastern nations
Taylor, Charles Raymond
;
Bowen, C. Luke
;
Ryu, Hoin
- In:
Handbook of research on marketing and corporate social …
,
(pp. 234-251)
.
2016
Persistent link: https://www.econbiz.de/10011438407
Saved in:
5
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
6
Academic insights : an application of multiple-group causal models in assessing cross-cultural measurement equivalence
Myers, Matthew B.
;
Calantone, Roger J.
;
Page, Thomas J.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655558
Saved in:
7
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
8
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
9
Cross-cultural and religious perspectives on marketing ethics
Taylor, Charles Raymond
;
Panteqi, Mivena
- In:
The SAGE handbook of marketing ethics
,
(pp. 43-57)
.
2021
Persistent link: https://www.econbiz.de/10012304703
Saved in:
10
Ethical considerations for pharmaceutical marketing
Lolk, Christian
;
Taylor, Charles Raymond
- In:
The SAGE handbook of marketing ethics
,
(pp. 326-338)
.
2021
Persistent link: https://www.econbiz.de/10012306237
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