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The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola; Sawhney, Mohanbir S. - In: Global marketing strategies for the promotion of luxury …, (pp. 133-154). 2016
Persistent link: https://www.econbiz.de/10011484684
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Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021
Persistent link: https://www.econbiz.de/10012607354
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Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Masé, Stefania; Cedrola, Elena - In: Fashion branding and communication : core strategies of …, (pp. 155-184). 2017
Persistent link: https://www.econbiz.de/10012498568
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How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura; Clark, Lillian; Redolfi, Carolina - In: Integrated Business Models in the Digital Age : …, (pp. 275-314). 2022
Persistent link: https://www.econbiz.de/10013282635
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When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas; Nobre, Helena; Barbosa, Belem - 2021
Persistent link: https://www.econbiz.de/10013283738
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The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou - In: Proceedings of the 5th International Conference on …, (pp. 115-122). 2022
Persistent link: https://www.econbiz.de/10013348627
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 249-270). 2024
Persistent link: https://www.econbiz.de/10014529112
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Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Krishnan, Chitra - In: New business frontiers in the metaverse, (pp. 91-99). 2024
Persistent link: https://www.econbiz.de/10014580626
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016
Persistent link: https://www.econbiz.de/10011484688
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The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare; Mileti, Antonio; Speciale, Vincenzo; … - In: Global marketing strategies for the promotion of luxury …, (pp. 244-265). 2016
Persistent link: https://www.econbiz.de/10011484700