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The Oxford handbook of international business
76
Handbook of consumer psychology
42
Handbook of research on European business and entrepreneurship : towards a theory of internationalization
41
Political reform and economic recovery in Nigeria
33
The Routledge companion to identity and consumption
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Internationales Management : Forschung, Lehre, Praxis
28
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A geography of Nigerian development
26
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Transformative consumer research for personal and collective well-being
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European business in the global network
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Readings in the Nigerian banking system
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International management of research and development
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Perspective planning for Nigeria : Lagos, May 16 - 19 1989
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International business strategy : theory and practice
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Issue in money, finance and economic management in Nigeria : essyas in honour of Professor Obasanmi Olakanpo
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Nigeria : the first 25 years
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Product experience
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Nigerian small farmers : problems and prospects in integrated rural development
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Perspectives on national economic management and administration in Nigeria
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbook of international human resource management : integrating people, process, and context
18
International HRM: the MNE perspective
18
The evolution of brands : from signals of quality to storehouses of trust
18
Cross-cultural and critical perspectives on brands
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Handbook of brand relationships
17
Handbook of international business policy
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Knowledge, networks and power : the Uppsala School of International Business
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Multinational enterprises and emerging challenges of the 21st century
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Perspectives on finance, banking and economic policy in Nigeria
17
The challenge of BRIC multinationals
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Applied economics and economic policy : in honour of Professor Emmanuel C. Edozien
16
Case studies on MNCs in India
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International human resource management
16
Internationalization of emerging economies and firms
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Multinationals, clusters, and innovation : does public policy matter?
16
Orchestration of the global network organization
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
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ECONIS (ZBW)
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1
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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2
Encounter foreign metaphors: a cross-cultural online study
Zhou, Dehui
;
Heineken, Edgar
- In:
Sprache, Kultur und Zielgruppen : Bedingungsgrößen …
,
(pp. 217-241)
.
2007
Persistent link: https://www.econbiz.de/10003595966
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3
Tackling consumers in Central and Eastern Europe
Wührer, Gerhard
;
Lascu, Dana-Nicoleta
-
2007
Persistent link: https://www.econbiz.de/10003537186
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4
WaterHealth International : providing safe drinking water to the bottom of the pyramid consumers
Faheem, Hadiya
;
Purkayastha, Debapratim
- In:
Case studies in social entrepreneurship and sustainability
,
(pp. 256-290)
.
2011
Persistent link: https://www.econbiz.de/10009244941
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5
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas L.
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 46-66)
.
2013
Persistent link: https://www.econbiz.de/10009628030
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6
The emergence of the Indian consumer
Borkar, Shilpa
;
Chen, James
;
Grablick, Adam
;
Hickey, Kim
; …
- In:
Winning strategies for the Indian market
,
(pp. 1-29)
.
2010
Persistent link: https://www.econbiz.de/10008758028
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7
The brand I call home? : employee-brand appropriation at IKEA
Tarnovskaya, Veronika V.
- In:
Branded lives : the production and consumption of …
,
(pp. 128-147)
.
2011
Persistent link: https://www.econbiz.de/10009384357
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8
The battle for China's good-enough market
Gadiesh, Orit
;
Leung, Philip
;
Vestring, Till
- In:
Harvard business review on emerging markets
,
(pp. 71-94)
.
2008
Persistent link: https://www.econbiz.de/10003748200
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9
The firm's global strategies and the effect of group knowledge environmental variables on the decision-making process
Camillo, Angelo A.
;
Di Virgilio, Francesca
;
Di Pietro, …
-
2015
Persistent link: https://www.econbiz.de/10011295675
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10
Der Einzelhandel in Osteuropa - Struktur und Entwicklungstendenzen
Schnedlitz, Peter
- In:
Globales Handelsmanagement : Voraussetzungen - …
,
(pp. 53-72)
.
1998
Persistent link: https://www.econbiz.de/10001324145
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