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Web 2.0 : welche Potenziale gilt es zu heben?
Kreutzer, Ralf T.; Merkle, Wolfgang - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 149-183). 2007
Persistent link: https://www.econbiz.de/10003595084
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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi; Grantz, Thimo - In: Building corporate identity, image and reputation in …, (pp. 487-514). 2022
Persistent link: https://www.econbiz.de/10012609421
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The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.; Fombelle, Paul; Voorhees, Clay; Hall, … - In: Handbook of research on customer engagement, (pp. 402-422). 2019
Persistent link: https://www.econbiz.de/10013163399
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023
Persistent link: https://www.econbiz.de/10013548119
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Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz; Lopacinski, Karol; Kutera, Robert; … - In: Analyzing the strategic role of social networking in …, (pp. 22-44). 2017
Persistent link: https://www.econbiz.de/10011530611
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The impact of social media ads over consumer's buying behavior for operational decisions in adverstising
Ișilay, Talay-Değirmenci; Kantarcıoğlu, Burcu - In: Public relations and advertising theories : concepts …, (pp. 331-358). 2018
Persistent link: https://www.econbiz.de/10011977794
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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten - In: Handbook of research on integrating social media into …, (pp. 73-87). 2015
Persistent link: https://www.econbiz.de/10011294616
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Analysis of the approach to online advertising of leading sportswear brands
Jiménez Sánchez, Álvaro; Vayas Ruiz, Eliza Carolina; … - In: Management and inter/intra organizational relationships …, (pp. 241-262). 2020
Persistent link: https://www.econbiz.de/10012178007
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Don't disturb the dead: customers' attitude toward promotional messages on post-mortem Facebook pages
Boeuf, Benjamin; Darveau, Jessica - In: Challenges in an age of dis-engagement, (pp. 71-83). 2017
Persistent link: https://www.econbiz.de/10011688272
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Online advertising: creating a relationship between business and consumers
Kresh, Herbert; Laible, Ashley; Lam, Mei; Raisinghani, … - In: Global business value innovations : building innovation …, (pp. 47-61). 2018
Persistent link: https://www.econbiz.de/10011864613