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1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
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7
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7
Cases on branding strategies and product development : successes and pitfalls
6
Premier reference source
6
Harvard business review : HBR
5
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4
The international journal of human resource management
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11 Fallstudien von Handelsunternehmen
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Building corporate identity, image and reputation in the digital era
3
Consumer culture theory
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Ethics in marketing : international cases and perspectives
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Cambridge handbooks in psychology
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ECONIS (ZBW)
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91
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001390698
Saved in:
92
Handbuch
Markenartikel
: Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000891814
Saved in:
93
China branding : cases from Zhejiang
Liu, Martin J.
(
ed.
);
Luo, Jun
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012035838
Saved in:
94
Markeninszenierung in Japan : zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo"
Rühle, Christiane
-
2020
Persistent link: https://www.econbiz.de/10012129662
Saved in:
95
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
96
Empowering brands with customer integration, classification, benefits and success factors
Sesselmann, Jörg
-
2016
Persistent link: https://www.econbiz.de/10011396609
Saved in:
97
The Coca-Cola company : the skinny on a big fat problem
Rapuzzi, Marshel
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 143-149)
.
2017
Persistent link: https://www.econbiz.de/10011609792
Saved in:
98
Managing
brand
portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
99
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
100
Simply food : the crossroads in front of a new-born food
brand
Meshreki, Hakim A.
;
Mourad, Maha
- In:
Cases on branding strategies and product development : …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10010504642
Saved in:
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