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Branding: a generation gap?
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2
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2
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2
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2
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1
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1
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1
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1
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Westfälische Wilhelms-Universität Münster
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Harvard business review : HBR
7
Lehrbuch
5
Cases on branding strategies and product development : successes and pitfalls
4
The silver market phenomenon : business opportunities in an era of demographic change
4
Employer brand management : Arbeitgebermarken aufbauen und steuern
3
European journal of marketing : EJM
3
HMD : Praxis der Wirtschaftsinformatik
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of strategic marketing
3
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
3
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
The journal of brand management : an international journal
3
UTB / Management
3
Anthropology and business
2
Best practice der Markenführung
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sports marketing & sponsorship
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Journal of travel and tourism marketing
2
Journal of vacation marketing : an international journal
2
MV Wissenschaft
2
Meffert-Marketing-Edition
2
Multi-channel marketing, branding and retail design : new challenges and opportunities
2
Psychology & marketing
2
Research
2
Schriftenreihe Handel und Marketing
2
Springer texts in business and economics
2
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2
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ECONIS (ZBW)
274
Showing
1
-
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274
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date (oldest first)
1
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
Saved in:
2
More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young
children
Angell, Robert J.
;
Angell, Catherine
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
Saved in:
3
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
4
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
5
Market sensing using images and emotional scaling
Hancock, Charles
;
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 51-94)
.
2017
Persistent link: https://www.econbiz.de/10011569747
Saved in:
6
Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10000665347
Saved in:
7
The costs and perils of over-targeting in today's markets
Sinha, Jay I.
;
Rosenthal, Edward C.
- In:
The marketing review
9
(
2009
)
3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
Saved in:
8
Positionierungspotentiale überregionaler Tageszeitungsmarken : Prozess identitätsorientierter Markenbildung am Beispiel der "Neuen Zürcher Zeitung" und Schweizer Hochschulstudieren...
Korner, Marcel
-
2009
Persistent link: https://www.econbiz.de/10003895154
Saved in:
9
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
Görg, Ulrich
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868215
Saved in:
10
Vermögensmanagement als Geschäftsausweitung des Kerngeschäfts bei Automobilbanken
Brakensiek, Thomas
;
Hansing, Annette
;
Leifert, Petra
- In:
Handbuch Automobilbanken : Finanzdienstleistungen für …
,
(pp. 127-142)
.
2010
Persistent link: https://www.econbiz.de/10003905208
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