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19
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9
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7
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7
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7
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7
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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3
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3
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Christian-Albrechts-Universität zu Kiel
2
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2
OECD
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2
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American Bar Association / Section of Antitrust Law
1
American Sociological Association
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American Water Works Association / Research Foundation
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1
Austrian Institute of Technology
1
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1
Capital Research Center (Washington, D.C.)
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Carl Vinson Institute of Government
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Cetmar <Körperschaft>
1
Council on Foreign Relations
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1
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1
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Freie Universität Berlin
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George Routledge & Sons <London>
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1
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Harvard business review : HBR
79
Harvard-Business-Manager : das Wissen der Besten
53
Global business and organizational excellence : a review of research & best practices
37
Journal of business case studies
19
Best practice der Markenführung
15
Academy of Management journal : AMJ
14
Cases on branding strategies and product development : successes and pitfalls
13
Cases on human performance improvement technologies
13
Nonprofit management & leadership
13
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
12
Strategy power plays : how the world's most strategic minds reach the top of their game
12
California management review
11
Enterprise & society : the international journal of business history
11
The road to sustainability
11
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
10
Long range planning : LRP ; international journal of strategic management
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Public performance & management review
9
The journal of brand management : an international journal
9
Transforming government supply chain management
9
Advances in developing human resources : ADHR
8
Business and society review : a quarterly forum on the role of business in a free society
8
Entrepreneurship, theory and practice : ET & P
8
Journal of financial education
8
Brands : interdisciplinary perspectives
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
University casebook series
7
American casebook series
6
Cases on innovations in educational marketing : transnational and technological strategies
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Health care management review : HCM review
6
International journal of logistics systems and management
6
Lean Six Sigma in service : applications and case studies
6
Management information systems : mis quarterly
6
Managing difficult people
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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1
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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2
Markeninszenierung in Japan : zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo"
Rühle, Christiane
-
2020
Persistent link: https://www.econbiz.de/10012129662
Saved in:
3
Managing
brand
portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
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4
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
5
Simply food : the crossroads in front of a new-born food
brand
Meshreki, Hakim A.
;
Mourad, Maha
- In:
Cases on branding strategies and product development : …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10010504642
Saved in:
6
Building and development of dairy "Dana"
brand
Milović, Boris
- In:
Cases on branding strategies and product development : …
,
(pp. 132-164)
.
2015
Persistent link: https://www.econbiz.de/10010504645
Saved in:
7
The importance of supply chain management in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
Saved in:
8
Branding and
brand
management : case of Amul
Sharma, Anupam
- In:
Cases on branding strategies and product development : …
,
(pp. 47-78)
.
2015
Persistent link: https://www.econbiz.de/10010504695
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9
Marke ist nicht Marketing : 60 Fachbeiträge für eine wachstumsstarke Marke
Vollberg, Linda
-
2018
Persistent link: https://www.econbiz.de/10011925282
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10
Intellectual property management : the role of technology-brands in the appropriation of technological innovation ; with 22 tables
Jennewein, Klaus
-
2005
Persistent link: https://www.econbiz.de/10002063045
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