Narrow search
Showing 1 - 10 of 789
Cover Image
Brand positioning : connecting marketing strategy and communications
Kostelijk, Erik; Alsem, Karel Jan - 2020
relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysing how …, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications …"Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a …
Persistent link: https://www.econbiz.de/10012126115
Cover Image
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa - In: Brands : interdisciplinary perspectives, (pp. 54-106). 2015
Persistent link: https://www.econbiz.de/10010477903
Cover Image
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert - 2013 - 2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
Cover Image
Markeninszenierung in Japan : zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo"
Rühle, Christiane - 2020
Persistent link: https://www.econbiz.de/10012129662
Cover Image
Sensory branding : branding with senses
Chakravarty, Surabhi - In: Cases on branding strategies and product development : …, (pp. 327-364). 2015
Persistent link: https://www.econbiz.de/10010504630
Cover Image
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic; Tolba, Ahmed - In: Cases on branding strategies and product development : …, (pp. 254-276). 2015
Persistent link: https://www.econbiz.de/10010504635
Cover Image
Branding and new product development : a case of Glemma
Damen, Dennis; Wang, Miao; Wijnhoven, Tim - In: Cases on branding strategies and product development : …, (pp. 178-193). 2015
Persistent link: https://www.econbiz.de/10010504640
Cover Image
Promoting Bucovina's tourism brand
Nedelea, Alexandru-Mircea - In: Cases on branding strategies and product development : …, (pp. 24-46). 2015
Persistent link: https://www.econbiz.de/10010504696
Cover Image
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert (ed.) - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Cover Image
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert (ed.); Burmann, Christoph (contributor);  … - 2005 - 2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862