Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The value of psychological own...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
445
Relationship marketing
445
Consumer behaviour
245
Konsumentenverhalten
245
Deutschland
176
Germany
176
Theorie
78
Theory
78
Personality psychology
67
Persönlichkeitspsychologie
67
Marketingmanagement
63
Marketing management
60
USA
56
United States
56
Marketing
51
Kundenmanagement
43
Brand management
39
Markenführung
39
Lieferantenmanagement
38
Supplier relationship management
38
Social Web
36
Social web
36
Verbraucherverhalten
34
Innovationsmanagement
32
Customer satisfaction
31
Kundenzufriedenheit
31
Innovation management
30
Welt
28
World
28
Electronic Commerce
27
Erfolgsfaktor
27
Success factor
27
Automotive industry
25
Dienstleistungsqualität
25
Großbritannien
25
Kfz-Industrie
25
Service quality
25
Strategisches Management
25
United Kingdom
25
E-commerce
24
more ...
less ...
Online availability
All
Undetermined
41
Free
17
Type of publication
All
Article
425
Book / Working Paper
316
Journal
2
Type of publication (narrower categories)
All
Case study
Article in journal
64,033
Aufsatz in Zeitschrift
64,033
Graue Literatur
9,563
Non-commercial literature
9,563
Aufsatz im Buch
8,709
Book section
8,709
Working Paper
8,309
Arbeitspapier
7,569
Hochschulschrift
4,147
Thesis
3,032
research-article
2,839
Collection of articles of several authors
1,712
Sammelwerk
1,712
Aufsatzsammlung
1,096
Fallstudie
743
Conference paper
619
Konferenzbeitrag
619
Bibliografie enthalten
512
Bibliography included
512
Konferenzschrift
440
Collection of articles written by one author
398
Lehrbuch
398
Sammlung
398
Ratgeber
353
Textbook
340
Guidebook
314
Dissertation u.a. Prüfungsschriften
275
Reprint
244
conceptual-paper
229
Conference proceedings
223
review-article
200
Amtsdruckschrift
177
Government document
177
Handbook
158
Handbuch
158
review
154
Article
132
case-report
126
Systematic review
103
more ...
less ...
Language
All
English
479
German
266
French
2
Italian
2
Author
All
Bruhn, Manfred
9
Homburg, Christian
7
Smith, Alan D.
7
Hollensen, Svend
5
Töpfer, Armin
4
Carù, Antonella
3
Dennis, Charles
3
Huber, Frank
3
Kreutzer, Ralf T.
3
Mainela, Tuija
3
Mattmüller, Roland
3
Melewar, T. C.
3
Reichwald, Ralf
3
Schneider, Willy
3
Öberg, Christina
3
Ahlert, Martin
2
Ajami, Riad A.
2
Alt, Rainer
2
Baglieri, Enzo
2
Belz, Christian
2
Bernoff, Josh
2
Bieger, Thomas
2
Bjerre, Mogens
2
Bock, Andreas H.
2
Borghini, Stefania
2
Braekler, Michael
2
Brost, Heike
2
Buckley, Peter J.
2
Caruana, Albert
2
Dahlan, Winai
2
Derval, Diana
2
Downing, Steve
2
Enomoto, Nozomi
2
Ewing, Michael
2
Fisk, Peter
2
Foroudi, Pantea
2
Georgi, Dominik
2
Goddard, G. Jason
2
Goffin, Keith
2
Gummesson, Evert
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Springer-Verlag GmbH
3
International Conference on Halal Development <1., 2020, Malang>
2
RWTH Aachen
2
Springer International Publishing
2
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Dr. Rainer Hampp <Firma>
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
Rheinwerk Verlag
1
Technische Universität Braunschweig
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
Uni-Edition GmbH
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
Verlag Dr. Kovač
1
Verlag Werner Hülsbusch
1
more ...
less ...
Published in...
All
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
Harvard business review : HBR
7
Premier reference source
7
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Gabler Research
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Building corporate identity, image and reputation in the digital era
4
Digital and social media marketing : a results-driven approach
4
Europäische Hochschulschriften / 5
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
International journal of business innovation and research
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Multi-channel marketing, branding and retail design : new challenges and opportunities
4
Research
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
3
Human relations
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Journal of food products marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Lehrbuch
3
Management for professionals
3
Marketing management : a cultural perspective
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
Academy of Management journal : AMJ
2
Anthropology and business
2
Basler Schriften zum Marketing
2
Berichte aus der Betriebswirtschaft
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
more ...
less ...
Source
All
ECONIS (ZBW)
743
Showing
1
-
10
of
743
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fankulturen im Abseits? : die Bedeutung der Ökonomisierung im Profi-Fussball für die Fussballfankultur
Heumann, Michael
;
Palazzesi, Alessandra
;
Wolf, Samantha
- In:
Management und Verantwortung vor und nach den 90 …
,
(pp. 217-258)
.
2015
Persistent link: https://www.econbiz.de/10010488199
Saved in:
2
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
3
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
4
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
Saved in:
5
A template matching technique of personality classification for the study of consumer behavior : case study of Lois the compulsive buyer
Albanese, Paul J.
- In:
Handbook of developments in consumer behaviour
,
(pp. 361-416)
.
2012
Persistent link: https://www.econbiz.de/10009569438
Saved in:
6
Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent
;
Geerts, Angy
;
Scoubeau, Chantal
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
Saved in:
7
The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali
;
Shafeai, Reza
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
Saved in:
8
Service quality programme developments and lean management aspects : a multi-case study
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008647387
Saved in:
9
Customer roles in innovation
Öberg, Christina
- In:
International journal of innovation management
14
(
2010
)
6
,
pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
Saved in:
10
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
